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Social media analytics: The complete guide
Published on September 10, 2025
Reading time 13 minutes
Social Media Analytics
Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.
Featured
- Categories
The social media metrics to track in 2025 (and why)
Published on June 26, 2025 Reading time 23 minutes - Categories
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on September 10, 2025 Reading time 12 minutes
All Social Media Analytics
- Categories
16 X (Twitter) analytics tools to amplify your strategy in 2026
Published on December 22, 2025 Reading time 14 minutes - Categories
How to use Facebook audience insights for more effective targeting
Published on December 18, 2025 Reading time 8 minutes - Categories
29 TikTok tools to skyrocket your growth
Published on December 17, 2025 Reading time 12 minutes - Categories
14 of the best social media analytics tools for your brand in 2026
Published on December 17, 2025 Reading time 13 minutes - Categories
How to build a social media scorecard that closes the reporting gap and proves ROI to leaders
Published on December 17, 2025 Reading time 8 minutes - Categories
Instagram Insights demystified: How to access and analyze your metrics
Published on December 5, 2025 Reading time 7 minutes - Categories
How to conduct a Facebook competitor analysis report [plus template]
Published on December 5, 2025 Reading time 10 minutes - Categories
Competitive benchmarking to boost social media growth
Published on December 3, 2025 Reading time 13 minutes - Categories
Best social media listening tools for your brand in 2025
Published on November 27, 2025 Reading time 13 minutes - Categories
Best social media monitoring tools for 2026
Published on November 27, 2025 Reading time 13 minutes - Categories
How to create a competitive analysis report: The complete guide with examples and tools
Published on November 25, 2025 Reading time 9 minutes - Categories
4 free social media campaign templates you can use right now—and why you need one
Published on November 25, 2025 Reading time 6 minutes - Categories
Instagram engagement rate: the ultimate guide to calculation, benchmarks and best tips
Published on November 25, 2025 Reading time 11 minutes - Categories
How to use LinkedIn hashtag analytics to boost content reach
Published on November 24, 2025 Reading time 7 minutes - Categories
How to boost Instagram impressions and reach in 2026
Published on November 24, 2025 Reading time 12 minutes - Categories
Instagram social listening: Transform your brand’s strategy
Published on November 18, 2025 Reading time 12 minutes - Categories
YouTube analytics: How to analyze your YouTube data
Published on November 12, 2025 Reading time 9 minutes - Categories
How to analyze Twitter (X) followers effectively
Published on November 12, 2025 Reading time 9 minutes - Categories
14 Facebook analytics tools to measure your marketing success in 2026
Published on November 11, 2025 Reading time 12 minutes
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