Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
Social media analytics: The complete guide
Published on March 19, 2025 Reading time 8 minutes
Categories
- Social Media Analytics
The social media metrics to track in 2025 (and why)
Published on June 26, 2025 Reading time 23 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on April 2, 2025 Reading time 13 minutes

All Social Media Analytics

Categories
- Social Media Analytics
- Social Media Strategy
YouTube metrics that drive growth and business impact
Published on June 27, 2025 Reading time 9 minutes
Categories
- Social Media Analytics
The social media metrics to track in 2025 (and why)
Published on June 26, 2025 Reading time 23 minutes

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Categories
- Social Listening
- Social Media Analytics
18 social media monitoring tools you need in 2025
Published on June 24, 2025 Reading time 13 minutes
Categories
- All Career Growth
- Customer Care
15 social listening tools for your brand in 2025
Published on June 23, 2025 Reading time 9 minutes
Categories
- Instagram
- Social Media Analytics
Instagram engagement rate: How to calculate yours in 2025
Published on June 20, 2025 Reading time 13 minutes
Categories
- Social Media Analytics
- Twitter
How to analyze Twitter followers effectively
Published on June 20, 2025 Reading time 9 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Post Performance Report: Bold brands delivering social ROI
Published on June 11, 2025 Reading time 7 minutes
Categories
- Facebook
- Social Media Analytics
How to measure your Facebook marketing ROI
Published on June 10, 2025 Reading time 10 minutes
Categories
- Competitive Strategies
- Social Media Analytics
How to perform a social media competitive analysis (+ free template)
Published on June 10, 2025 Reading time 17 minutes
Categories
- Social Media Analytics
- Social Media Strategy
12 of the best social media analytics tools for your brand in 2025
Published on June 6, 2025 Reading time 11 minutes
Categories
- Leveling Up
- Social Media Analytics
How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)
Published on June 5, 2025 Reading time 6 minutes
Categories
- Facebook
- Social Media Analytics
6 targeted Facebook KPIs to improve social media ROI
Published on June 3, 2025 Reading time 8 minutes
Categories
- Reddit
- Social Media Analytics
The 12 best Reddit analytics tools for marketers
Published on May 30, 2025 Reading time 6 minutes
Categories
- Data Report
- Social Media Analytics
The 2025 Content Benchmarks Report: Travel & Hospitality
Categories
- Webinar
- Government
Beyond the Benchmarks: How the City of Miami Beach Made Waves (and Went Viral)
Categories
- Social Media Analytics
Social media benchmarks by industry in 2025
Published on May 5, 2025 Reading time 7 minutes
Categories
- Instagram
- Social Media Analytics
12 essential Instagram metrics to measure performance in 2025
Published on April 23, 2025 Reading time 14 minutes
Categories
- Influencer Marketing
- Influencers
12 top influencer analytics tools to boost your campaign ROI
Published on April 18, 2025 Reading time 10 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on April 2, 2025 Reading time 13 minutes
Categories
- Social Media Analytics
- Social Media Management
Social media security best practices to keep your company and customer data safe
Published on March 29, 2025 Reading time 10 minutes
Categories
- Case Study
- Community Management
How Penn State Health delivers efficient, empathetic engagement on social

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