Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
Social media analytics: The complete guide
Published on March 19, 2025 Reading time 8 minutes
Categories
- Social Media Analytics
The social media metrics to track in 2025 (and why)
Published on April 11, 2024 Reading time 20 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on April 2, 2025 Reading time 13 minutes

All Social Media Analytics

Categories
- Social Media Analytics
- Social Media Strategy
12 of the best social media analytics tools for your brand in 2025
Published on June 6, 2025 Reading time 11 minutes
Categories
- Leveling Up
- Social Media Analytics
How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)
Published on June 5, 2025 Reading time 6 minutes
Categories
- Facebook
- Social Media Analytics
6 targeted Facebook KPIs to improve social media ROI
Published on June 3, 2025 Reading time 8 minutes
Categories
- Reddit
- Social Media Analytics
The 12 best Reddit analytics tools for marketers
Published on May 30, 2025 Reading time 6 minutes
Categories
- Data Report
- Social Media Analytics
The 2025 Content Benchmarks Report: Travel & Hospitality
Categories
- Webinar
- Government
Beyond the Benchmarks: How the City of Miami Beach Made Waves (and Went Viral)
Categories
- Social Listening
- Social Media Analytics
18 social media monitoring tools you need in 2025
Published on May 7, 2025 Reading time 12 minutes
Categories
- Social Media Analytics
Social media benchmarks by industry in 2025
Published on May 5, 2025 Reading time 7 minutes
Categories
- Instagram
- Social Media Analytics
12 essential Instagram metrics to measure performance in 2025
Published on April 23, 2025 Reading time 14 minutes
Categories
- Influencer Marketing
- Influencers
12 top influencer analytics tools to boost your campaign ROI
Published on April 18, 2025 Reading time 10 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on April 2, 2025 Reading time 13 minutes
Categories
- Social Media Analytics
- Social Media Management
Social media security best practices to keep your company and customer data safe
Published on March 29, 2025 Reading time 10 minutes
Categories
- Case Study
- Community Management
How Penn State Health delivers efficient, empathetic engagement on social
Categories
- Social Media Analytics
- Social Media Strategy
45+ Twitter (X) stats to know in marketing in 2025
Published on March 20, 2025 Reading time 12 minutes
Categories
- Webinar
- Competitive Strategies
Data to Dollars: Leveraging Social Data for Increased Social Investment featuring Forrester
Categories
- Template
- Leveling Up
[Toolkit] Everything You Need to Prove Organic Social Media ROI
Categories
- Webinar
- All Industries
Social Trends to Refine Your Strategy in 2025: Index™ Insights Australia
Categories
- Leveling Up
- Social Media Analytics
20 social media KPIs to drive business growth
Published on February 19, 2025 Reading time 14 minutes
Categories
- Template
- Social Media Analytics
The go-to social media KPI template for 2025
Categories
- Guide
- Digital Transformation
Building a better martech stack with social data
Categories
- Instagram
- Social Media Analytics
How to analyze Instagram Reels analytics to grow
Published on January 28, 2025 Reading time 9 minutes

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