Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
Social media analytics: The complete guide
Published on September 10, 2025 Reading time 13 minutes
Categories
- Social Media Analytics
The social media metrics to track in 2026 (and why)
Published on June 26, 2025 Reading time 23 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on September 10, 2025 Reading time 12 minutes

All Social Media Analytics

Categories
- Instagram
- Social Media Advertising
How to sell on Instagram: A guide for businesses
Published on February 11, 2026 Reading time 12 minutes
Categories
- Social Media Analytics
- TikTok
What TikTok metrics you need to track for TikTok marketing in 2026
Published on February 10, 2026 Reading time 8 minutes
Categories
- Social Listening
- Social Media Analytics
9 key social media listening metrics every marketer needs to know in 2026
Published on February 6, 2026 Reading time 7 minutes
Categories
- Instagram
- Social Media Analytics
37 essential Instagram metrics to measure performance in 2026
Published on February 3, 2026 Reading time 11 minutes
Categories
- Employee Advocacy
- LinkedIn
How the LinkedIn algorithm works in 2026
Published on January 28, 2026 Reading time 11 minutes
Categories
- Social Media Analytics
- Social Media Marketing
How to use social media market research to turn social data into strategic intelligence
Published on January 28, 2026 Reading time 11 minutes
Categories
- Influencer Marketing
- Social Media Analytics
10 metrics to track influencer marketing success in 2026
Published on January 27, 2026 Reading time 9 minutes
Categories
- Social Media Analytics
- TikTok
14 TikTok analytics tools to boost your strategy in 2026
Published on January 20, 2026 Reading time 9 minutes
Categories
- Case Study
- AI Marketing
How Paychex unites social media management and customer care for a strategic advantage
Categories
- Social Media Analytics
- Social Media Strategy
Organic reach: What it is and how to improve it in 2026
Published on January 14, 2026 Reading time 11 minutes
Categories
- Marketing Disciplines
- Social Media Analytics
17 business intelligence tools (BI tools) to use in 2026
Published on January 6, 2026 Reading time 10 minutes
Categories
- Social Media Analytics
- Twitter
16 X (Twitter) analytics tools to amplify your strategy in 2026
Published on December 22, 2025 Reading time 14 minutes
Categories
- Facebook
- Social Media Analytics
How to use Facebook audience insights for more effective targeting
Published on December 18, 2025 Reading time 8 minutes
Categories
- Social Media Analytics
- Social Media Marketing
29 TikTok tools to skyrocket your growth
Published on December 17, 2025 Reading time 12 minutes
Categories
- Social Media Analytics
- Social Media Strategy
14 of the best social media analytics tools for your brand in 2026
Published on December 17, 2025 Reading time 13 minutes
Categories
- Social Media Analytics
How to build a social media scorecard that closes the reporting gap and proves ROI to leaders
Published on December 17, 2025 Reading time 9 minutes
Categories
- Instagram
- Social Media Analytics
Instagram Insights demystified: How to access and analyze your metrics
Published on December 5, 2025 Reading time 7 minutes
Categories
- Competitive Strategies
- Facebook
How to conduct a Facebook competitor analysis report [plus template]
Published on December 5, 2025 Reading time 10 minutes
Categories
- Competitive Strategies
- Social Media Analytics
Competitive benchmarking to boost social media growth
Published on December 3, 2025 Reading time 13 minutes
Categories
- Social Listening
- Social Media Analytics
Best social media listening tools for your brand in 2025
Published on November 27, 2025 Reading time 13 minutes

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