As we drive onward into 2014 and look back into the mirror at 2013, we can certainly say it was a busy year for the world of social media. Many thinkers and leaders emerged with great new ideas about how to leverage the growing number of tools at our fingertips. From advocating new technologies to establishing credibility for old ideas, here are 10 notable tweets that highlighted some of the best insights about social media and its related industries in 2013.
1. Asking the Right Questions
We don’t have a choice on whether we do social media, the question is how well we do it. ― Erik Qualman
— Ann Tran (@AnnTran_) December 12, 2013
After years of seeing articles asking “Should my business be on social media?” the questions started to shift in 2013. As this tweet shows, social media has established itself as a valid and worthy tool for the business world. The questions being asked now are how to pick the right channel to be on, how to cultivate a strong voice, and how to set goals.
2. Seeing the Style
— Ann Handley (@MarketingProfs) October 29, 2013
This slide from Content Day 2013 shows how people have developed and altered a social media-specific voice. Whether it’s from platform restrictions or the need to quickly capture readers’ attention, brevity has become the norm in social writing.
Ernest Hemingway was a master of conveying a deep, nuanced meaning in just a handful of words, and a growing number of marketers have adopted that mindset. Finding new ways to share more with fewer words, and with more impactful visuals, was the big stylistic choice last year.
3. Social Identities
— David Berkowitz (@dberkowitz) October 23, 2013
Not only does this tweet highlight how each of the social networks have developed increasingly unique identities over the past year, but it’s a perfect example of how today’s leaders are using Twitter.
This photo was snapped during a presentation at DigidayDAS, and accordingly has the #DigidayDAS hashtag. Industries that want to cultivate a broad social media presence have become more and more active in their support of live-tweeting and using targeted hashtags.
5 Ways I Use Weekends to be a Better CEO https://t.co/JPNF8H4rXZ
— Pete Cashmore (@petecashmore) November 14, 2013
This tweet highlights one of the main uses of Twitter over the past year: using the short-form network to showcase long-form content. It has become more and more common for respected thinkers to use Twitter to cultivate a bigger audience for their work on platforms such as LinkedIn, Tumblr, or a personal blog. Even though social networks have developed disparate audiences, that means sharing content across multiple channels has become a more and more prevalent activity.
Cashmore’s post also highlighted some topics that continued to gain traction in online discussions in 2013. More and more experts are using social media to share personal development tips, and there’s been a growing interest in drawing boundaries for a work-life balance in our increasingly wired world.
5. Marketing and Stories
Seth’s Blog: Q&A: All Marketers… and the challenge of telling the right story http://t.co/FIhyOpydll
— Seth Godin (@ThisIsSethsBlog) September 9, 2013
Seth Godin’s strategy of using Twitter purely as a feed for his blog posts is an unusual one, but his insights are worth reading in more than 140 characters. In this post, the expert marketer and entrepreneur touches on some of the major shifts that have happened in how the marketing profession views itself.
Technology, including social media, has created a new push for transparency in how marketers interact with customers and potential customers. Godin explains how marketers need to consider perceptions and storytelling in this new environment, which will only keep changing.
6. A Vine Resume
— Dawn Siff (@dawnsiff) February 20, 2013
When Dawn Siff needed to find a job, she turned to Twitter and Vine to create a new take on the traditional resume. She tweeted a looping six-second video of her skills, and it became a viral hit. Siff did find a position, and although she landed the gig through more traditional networking, her new employer was impressed with her innovative thinking. The success of her savvy Vine resume showed how success will follow people who are willing to get creative in how they combine traditional ideas with new tools.
7. Jobs and Skills
RIP, social media managers—tweeting is everyone’s job now http://t.co/HsZ6aTDj6i
— Beth Kanter (@kanter) October 2, 2013
Non-profit expert Beth Kanter shared this article about the changing job field for social media managers. Author Vickie Elmer explained how more and more business departments are incorporating social skills into their day-to-day duties.
We’ve addressed this crossover before, with customer service and sales teams regularly needing to work closely with social media professionals. Despite the changes in the job, Elmer said that social media expert jobs are still on the rise, and those skills will certainly be valuable moving into 2014.
8. Social vs. Anti-social
— Brian Solis (@briansolis) October 22, 2013
This Forbes piece details how the corporate understanding and use of social media has continued to change. Brian Solis explained why some companies are still struggling to include a human element when adopting new technologies. Solis recommended that social media and marketing professionals need to better explain the benefits of being social in terms that managers and executives would better understand, linking truly social behavior to a better bottom line.
This idea has become more feasible as new analytics tools make it easier to quantify why and how social works to improve a business’ outcomes. This shift to treat social media workers as valuable parts of a bigger corporate team made major inroads during 2013, and it’s likely to become more firmly established in 2014.
9. Transmedia Takes Hold
The multi platform, online industry could do with a lot more truly interactive, user-centric creators & a lot less linear-only filmmakers
— Gary Hayes (@GaryPHayes) December 16, 2013
In a similar vein, transmedia and audience involvement was another innovation-centric trend that took social media by storm in 2013. People began to think about audience engagement as a two-way street rather than one party holding a megaphone.
As Gary Hayes opines here, the best ideas in this field are most likely to come from sources who want to flex their creative muscles rather than stick to the tried and true formulas. Experimentation can reap huge benefits when a great idea is executed well.
[Image credit: Inkknife_2000]