Social media marketers are trying to find engaging ways to get traffic from Twitter and other platforms that converts. But when social media users click your links to visit your website, they do so with different intentions. Some are checking out your content simply to learn. Others are more apt to share their findings with their own audiences. And a select few are really ready to buy your product and convert.
But how do you cater to those who are ready to convert? When you start with something as simple as a Tweet, how can you use it to send as many people to your website as possible?
You need to create content that drives Twitter traffic that’s ready to convert. So we’re going to talk about how to get traffic from Twitter that you can take from website visitor to customer.
It’s all about optimizing your Twitter profile and creating a content strategy that works. Let’s dive in.
1. Add URLs into your profile
One great way to start generating more traffic to your website is by making it easy for people to find and access your website.
Twitter simplifies this by providing a designated area to add your website URL to your profile.
Link to your main homepage, blog or signup page; you have the flexibility to link to whatever you want.
And if you want to maximize your opportunity to convert traffic to your website, you can even include another as part of your Twitter bio, just like Grammarly did.
2. Keep a Tweet pinned
Twitter allows you to pin Tweets to your profile, which means you can choose one Tweet to stay at the top of your profile. This pinned Tweet is the first Tweet anyone will see when scrolling through your feed.
You can pin any Tweet you want, but we recommend updating this often with Tweets that lead to high-converting pages. If you want to maximize conversions, link to a signup page, a product launch landing page or an article that would generate a lot of buzz and discussion with your audience.
To pin a Tweet, click the dropdown arrow next to your Tweet and select “Pin to your profile page.” When you want to replace the Tweet, you can do the same process to the new Tweet and it will automatically replace whatever you currently have pinned.
3. Tweet consistently
If you want your Tweets to be seen, you need to Tweet consistently. This is the key to using Twitter successfully and driving traffic to your site.
While a Twitter user’s profile feed is chronological, a user’s home feed isn’t always so. Because people Tweet often, a user’s home feed moves quickly. In fact, the average lifespan of a Tweet is around 15-20 minutes. If you want to stay visible, you need to tweet often as well.
As a result, it’s recommended to Tweet at least 10 times a day, which is vastly different from nearly every other social media platform where, unless you have a significant following, users shouldn’t post more than once per day.
Consistency is key, and knowing when to Tweet throughout the day is just as important, which brings us to our next point.
4. Find the best times to share
Use your stats to determine the best times throughout the day and week for you to tweet when the maximum number of your followers are online and likely to see your content.
While Twitter’s analytics can be useful in many cases, they don’t offer the capability to see when your followers are most active. And the audience insights that they do have will be discontinued at the end of January 2020.
If you’re not sure where to start, Sprout Social has analyzed the best times to post on Twitter to jump start your engagement efforts.
But you can easily check your insights in your Sprout dashboard to determine optimal posting times by using ViralPost® when publishing your content. Because it’s already determined your optimal send times, it makes sharing and scheduling content easy.
Try different scheduling times for each day of the week or create schedules for weekdays versus weekends. Test what works best for your brand. Doing this will ensure that your content goes out at the most optimal times and is seen by the maximum number of your followers.
5. Reshare old content
Tweeting often doesn’t necessarily mean Tweeting new content or concepts every single time. Because it’s important to Tweet so often, and because not every Tweet will be seen by all your followers, it’s okay to recycle content.
Share new or evergreen posts or landing pages on Twitter once or even twice a week. So long as you reshare content alongside other content your audience won’t feel like they’re seeing the same thing constantly.
This gives you an opportunity to test which messaging strategy works best with your audience. Whether you test with the article headline and image or a quote and the link, you’ll see what resonates with your audience best and dries traffic to your site.
— Sprout Social (@SproutSocial) January 16, 2020
The most important thing is making content actionable, and that starts with knowing your audience inside and out. Learn more from @TwitterBusiness' @lindsay_crider: https://t.co/Eceg9cFjLm pic.twitter.com/OARXpPAwDu
— Sprout Social (@SproutSocial) January 18, 2020
— Sprout Social (@SproutSocial) January 20, 2020
You’ve spent time creating that content. If it’s still accurate and relevant today, let that content work for you. Optimize your calls to action within the content and share it on Twitter to generate conversions.
6. Ask for shares, downloads and clicks
Want your audience to take action? Be clear and tell them exactly what you want them to do. Share what your content is all about, then ask them to “Share if you agree!” or “Click below to learn more.”
This gives followers a specific action to take on your tweet. “Click the like button” or “Retweet if this helped you” are both really basic ways to get your audience to engage and share your content.
But if we’re looking for clicks and conversions, always include some kind of call to action to entice your audience to do what you’re hoping they’ll do with your tweet.
Here’s a great example from a small business owner sharing a new podcast episode. She tells her audience to go listen to the podcast on whatever platform they prefer.
Not only is she giving her audience a task, but she’s making it easily accessible by allowing them to choose their streaming app.
7. Pull powerful quotes from your blog content
Are you sharing articles from your company blog? One great way to pique your audience’s curiosity and get them to click and subsequently convert is to tease powerful snippets from the content.
We don’t want to get clickbait-y here, but sharing compelling parts of a blog post can be a great way to grab someone’s interest and make them want to click.
Here’s a quick example of how we’ve done this on our own Twitter feed.
Whether you pull direct quotes from people cited within your article or you pull powerful sentences written within, this can be a great strategy for driving Twitter traffic to your website.
8. Use relevant hashtags to increase visibility
While you don’t want to overwhelm your audience with tons of links in your Tweets (remember you’re trying to drive traffic to your website, and not a ton of Twitter threads), using hashtags is still a tried and true strategy to increasing visibility and generating more followers, engagement and clicks.
Do some research to find the best hashtags for your brand and incorporate them regularly into your Twitter strategy.
This is a great example of a social media marketer using hashtags that are both relevant to her brand as well as the content she’s sharing in this specific tweet.
To find a good balance, use a single highly specific hashtag in Tweets with links and use two or three hashtags in the rest of your content to help generate as much buzz as possible.
9. Promote your Tweets
Last, but certainly not least, putting some paid ad dollars behind your Twitter strategy is a great way to drive Twitter traffic to your website.
And since these tweets are promoted to a highly targeted audience, the likelihood of that traffic converting increases as well.
You don’t want to promote just any Tweet though. Make sure the promoted tweets that you’re creating are leading to high-converting pages and quality content that has proven to work for your business.
Start driving Twitter traffic that converts
Start sending more traffic from Twitter to your website, especially quality traffic that converts. Use Twitter to increase website traffic, conversions and revenue by following these strategies we’ve covered. Monitor the changes in your audience engagement and see how it affects traffic to your website.
If you’re looking for more resources on leveling up your social media strategy in 2020, download our social media toolkit. Find guides, templates and more that will help you turn your data into actionable insights.