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Government Influencers: Building trust in the public sector

Utilize government influencers to lend credibility and enhance the communication strategies of your public sector initiatives with Sprout Social's unique data on government influencer trends.

Sprout Social Product Image of Listening Performance Sentiment Summary
Sprout Social Product Image of Listening Performance Sentiment Summary

Enhancing public engagement with government influencer data

Gain insights into the government sector through our data-driven analysis of influential figures. Explore the policymakers and leaders shaping public policy and governance, illustrated with clear visualizations that highlight their impact and contributions.

Sprout Social equips you with the tools to identify and collaborate with the most impactful voices in this sector.

How many government influencers are there?

Government Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once.

How many people do government influencers reach?

Government Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do government influencers post on social?

Government Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do government influencers charge per post?

Government Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are government influencers posts for brands?

Government Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from government influencers drive?

Government Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Tagger by Sprout Social and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.

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