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Beauty Influencers: Aesthetics meets data-driven insights

Tap into the beauty community with our data-driven insights on beauty influencers, including the number of beauty influencers out there, the size of their audience and more. Increase your brand’s visibility and credibility with strategic influencer collaborations.

Sprout Social Product Image of Listening Performance Sentiment Summary
Sprout Social Product Image of Listening Performance Sentiment Summary

Unlocking beauty influencer potential with data-driven insights

Step into the glamorous world of beauty with our data-rich insights into influential figures in the industry. Discover the trends and data on how many beauty influencers exist, how frequently they post, what they charge per post and more through vibrant data visualizations.

Sprout Social provides in-depth data and analytics on beauty influencers to help you make data-driven decisions and tailor your marketing strategies effectively.

How many beauty influencers are there?

Beauty Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once.

How many people do beauty influencers reach?

Beauty Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do beauty influencers post on social?

Beauty Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do beauty influencers charge per post?

Beauty Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are beauty influencers posts for brands?

Beauty Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from beauty influencers drive?

Beauty Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Tagger by Sprout Social and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.

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