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Sprout for Agencies

Be the partner clients can count on

Sprout’s all-in-one social management solution powers agencies to lead with strategy, deliver results, deepen client relationships and level-up their offerings.

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Stay at the top of your game with Sprout

While every agency is unique, there are four essential elements of agency business you need to deliver on in order to be successful. Sprout equips you with the publishing, monitoring, collaboration, reporting and insights tools you need to do great work, solve hard problems, keep clients happy and grow your business.

Do great work

Great ideas get clients in the door, but your ability to execute is what builds trust. Sprout makes it easy to deliver on your promises by lightening the load of daily social efforts.

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Sprout integrates with the social platforms and digital tools that matter to your business

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Solve hard problems

When you’re able to deliver higher quality work with less effort, you have more capacity to dive deep into data, build thoughtful strategies and provide sophisticated solutions.

Leverage data to measure impact

Quickly evaluate and optimize social efforts, maximize client results and demonstrate business value with detailed performance data in tailored, client-ready reports.

Surface insights to inform strategy

Make quick work of new client audits, competitive intelligence and audience analysis to inspire confidence in the research and planning phases of pitches, projects and campaigns.

Partner up to increase growth and expertise

Our Agency Partner Program helps you find new ways to generate more leads, expand your offerings, provide value to clients and drive business growth.

What’s included: core features

Custom Groups and Permissions

Organize your profiles into client-specific groups to separately manage permissions, reporting and social networks.

Shared Content Calendar

Manage individual posts and campaigns in a collaborative calendar to share in and outside of Sprout, improve visibility and facilitate long-term planning.

Content Approval Workflows

Generate workflows to guide client reviews and approvals, maintain oversight, safeguard brand standards and simplify collaboration.

Optimal Send Times

Utilize optimization algorithms to automatically schedule content for the times proven to generate engagement from your social audiences.

Paid performance reports

Evaluate social advertising across channels and audiences to identify top-performing campaigns and optimize future ad spend.

Competitor reports

Track competitor performance across social to benchmark against your clients’ and to identify new opportunities in specific industries.

Post-level reporting

Analyze cross-channel performance at the post level to understand what resonates--and why.

Smart Inbox

Unify all connected networks and profiles into a single stream to monitor incoming messages and provide quick responses.

Message Spike Alerts

Stay notified of increases in message volume to be alerted to crises, time-sensitive events or other urgent situations.

Keep clients happy

The building blocks of a successful agency-client partnership are similar to those of any great relationship: communication, flexibility, transparency, trust and attention. Sprout’s agency tools can help you meet those needs and exceed client expectations.

100% increase in average client retainer

“We see social as the beginning and end of the sales pipeline. As a firm, it’s still a big part of what we do. From content development to community management, it’s central to our work.”

Jonathan Jacobs Co-founder, Digital Natives

Learn more from the Digital Natives Case Study

Grow your business

For a proposal that truly stands out, you need to uncover insights that no one else has and show prospective clients that you understand their needs better than other agencies.

Gain that competitive advantage with Sprout’s Social Listening tools. Access and analyze real conversations online to gain a deeper scope of understanding regarding industry trends, consumer sentiment, brand opportunities and share of voice.

Explore Listening

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A plan for every agency

We know no two agencies are alike, so we've created a variety of packages that meet different team sizes, clients’ needs and budgets. Talk to someone on our agency team today to learn more.

Schedule a demo to:

  • Have a brief conversation to assess what Sprout can do to help your clients’ social strategies.

  • Get a live product tour with insight into how to get the most benefit from Sprout.

  • Discuss social KPIs to determine the best path forward for your clients’ business.

  • See the power of our tools firsthand with no commitment required.

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Additional resources

Is your pitch deck losing you new business?

The goal of a pitch deck isn’t to just show the prospective client what your agency can do, it’s to show them what you can do for them. And that distinction should influence how you approach every section of your proposal.

Read article: Is Your Pitch Deck Losing You New Business?

How Sprout Social Powers Agencies

This product guide demonstrates how an agency team of any size and structure can scale client management and find success with Sprout’s flexible account structure and custom permissions.

Download guide: How Sprout Social Powers Agencies

How to Scale Your Agency’s Social Offering Without Blowing the Budget

Watch this session to learn how layering social media into your client services mix can help you forge deeper relationships—without an overwhelming investment in staff or agency overhead.

Watch webinar: How to Scale Your Agency’s Social Offering Without Blowing the Budget