The Social Marketer’s Map to 2021
Wednesday, Sept. 30, 2020
9 a.m. CDT - 1:30 p.m. CDT
Dara Treseder, SVP, Head of Global Marketing at Peloton leads our incredible lineup of industry experts ready to steer you in the direction of tangible, long-term business growth in 2021.
What to expect
Five sessions full of actionable tips and tools to help you prioritize, plan, execute and measure impact in 2021. Curated for social practitioners and leaders alike.
Sprout Summit: The Social Marketer’s Map to 2021 is a half-day, live digital event designed to help marketing professionals plot a new course in the coming year.
In 2020, you and your team were forced to abandon your carefully laid plans and change the direction of your social strategy. After months of serious headwinds and shifting tides, it’s time to take what you’ve learned and start building a new map for 2021.
With guidance from top industry experts, you’ll learn actionable skills and strategies to help prioritize your projects using social data, plan for next year using today’s trends, execute 10% better than you did in 2020, and measure impact based on your unique business goals.
Register today and join thousands of marketing professionals as we build new maps for 2021 and learn how to move through this journey together.
Ryan Barretto Sprout Social
Welcome and Introduction
Join us for a warm welcome from our SVP of Global Sales and a quick overview of the day’s agenda.
Dara Treseder Peloton
We’re excited for Dara to kick off the day by sharing how social and the broader marketing landscape radically changed in 2020, including what further transformations and challenges you can expect from 2021 and how to prepare while staying flexible.
Moderator: Anne Carter Sprout Social
Lesley Pinckney Omnicom Experiential Group
Daryl Smith KETTLER
Trovon Williams NAACP
PRIORITIZE: Using Social Data to Prioritize for 2021
You’re aware of—and possibly overwhelmed by—the marketing strategies you could implement next year. But do you know which ones you should, based on what the data tells you?
In this session, our experienced executive panel will share how social data fits into the broader marketing picture. This talk will be followed by a live Q&A, and will cover questions like:
- “How can I use social data to understand our biggest successes, challenges and roadblocks from 2020—then translate them to leadership?”
- “How can social data help us nail VoC and influence all-up marketing efforts?”
- “How can social data help me identify our areas of focus in 2021?”
Moderator: Shareil Nariman Sprout Social
Daniela Vieira fluent360
Celeste Scott Squarespace
Javid Louis HangarFour
Kamilah Jones New Teacher Center
PLAN: 2020 Trends and 2021 Predictions for the Year Ahead
If 2020 has shown us anything, it’s that there are some things you just can’t plan for. But it’s still possible to use the lessons and trends of today to make informed predictions for tomorrow.
In this session, social marketers from every career stage will explain how to plan for 2021 using today’s trends, and offer predictions for what will go big—and what will fade away. With representation from the agency, tech and nonprofit worlds, this customer panel will be followed by a live Q&A, and will answer questions like:
- “What were the biggest trends and highlights from 2020 on social?”
- “What can I expect from 2021 as a social marketer?”
- “How can I build flexibility into our 2021 plan as global circumstances continue to shift?”
A chance to move, stretch and meditate with Chelsea Schiller, certified yoga instructor.
11:40 a.m. -12:25 p.m.
Moderator: Aisha Quas Sprout Social
Cassandra Olivos Scorpion
Jasmine Reidemann Sargento Foods Inc.
Stephanie Morgan Giveify
EXECUTE: 10% Better: Time-Saving Tools and Workflow Helpers
When you’re making plans for next year, it’s normal to worry whether or not you’ll actually have the time and resources to make it happen. To meet (and exceed) your goals, you need actionable tactics you can put into use today.
In this session, you’ll learn the hacks, tools and time-savers our customer experts use both within Sprout—and beyond—to help make your work easier and more efficient. With representation from the agency, food and beverage, and nonprofit worlds, this panel will be followed by a live Q&A, and will cover questions such as:
- “What tools do I need to push the ball forward and ensure my team is executing at a higher level than ever before?”
- “How can I share this knowledge not only within my department, but to other teams across the organization as well?
- “How can saving time and improving workflows lead to more career opportunities?”
Moderator: Tazi Flory Sprout Social
Brian Ayala Univision
Bita Porubsky The University of Kansas
Julian Bond NSF International
Talissa Beall Idea Grove
MEASURE: The Metrics Map Deep Dive
If you typically crush the strategy and execution phases but struggle with metrics and tracking, you’re not alone. Measurement is a pain point for most social marketers.
In this session, our experts will teach you how to connect your goals to the metrics that matter by walking you through our new and improved Metrics Map. With representation from the media, education, nonprofit and PR industries, this panel will be followed by a live Q&A, and will answer questions such as:
- “How can I use the Metrics Map to build a reporting system that will set us up for success in 2021?”
- “How do I translate social metrics to leaders in my organization in a way they will care about?”
- “How can I make the most out of Sprout to measure and optimize our social programs?”
Jamie Gilpin Sprout Social
Sign Off and Closing
We’ll close out the day with our CMO sharing final takeaways, additional resources and next steps for your team.