Listening

Fuel business growth with AI-driven customer & competitor insights

Access unfiltered data to guide your brand strategy holistically

Process billions of data points rapidly with AI-driven technology. Deliver actionable learnings to help your brand stay ahead of the competition and exceed consumer expectations.

Build sophisticated listening queries easily

Easily build queries to track millions of conversations happening around key topics, without prior boolean knowledge or experience needed.

Access a full scope of data

Harness AI and automation to delve into insights and adjust filters instantly—without needing to change your query.

Cut through the noise

Automatically sift through billions of data points to zero in on trends, insights and key learnings you need to guide future strategy—in seconds.

Transform data into executive-ready insights

Leverage Trellis, your AI teammate, to ask complex research questions in plain language and get specific, contextual answers that drive business decisions—without running a single report.

Build sophisticated listening queries easily

Easily build queries to track millions of conversations happening around key topics, without prior boolean knowledge or experience needed.

Access a full scope of data

Harness AI and automation to delve into insights and adjust filters instantly—without needing to change your query.

Cut through the noise

Automatically sift through billions of data points to zero in on trends, insights and key learnings you need to guide future strategy—in seconds.

Transform data into executive-ready insights

Leverage Trellis, your AI teammate, to ask complex research questions in plain language and get specific, contextual answers that drive business decisions—without running a single report.

See how your team can discover trends.

Schedule a demo

Monitor millions of conversations with these features

Consumer Research

Spotlight vital audience demographics, including age, gender, geographic location and device usage, to better understand and reach consumers.

Brand Health

Monitor key conversations around your brand, products, leadership and more with sentiment and trends analysis.

Competitor Comparison

Identify industry gaps, track share of voice (SOV) and understand consumer attitudes toward competitors to uncover business opportunities.

Sentiment Research

Optimize positioning by exploring customer feelings and opinions on specific topics, products, competitors and more.

Campaign Analysis

Capture audience reactions to marketing campaigns quickly and create succinct reports to measure success.

Industry Analysis

Identify trends and critical business-insights to increase market share and stay ahead of the competition.

Influencer Recognition

Identify influencers and industry thought leaders based on following or post impact to cultivate brand advocates.

Customer Feedback

Track conversations concerning your brand to illuminate consumer attitudes and gain visibility into customer experience.

Streamline your social media with integrations & trusted partners

Sprout builds and maintains strong network partnerships and integrations to help you unify your customer touch points and keep pace with changes in the social landscape.

See all integrations

50kposts per second

Sprout’s Social Listening tool processes up to 50k posts per second and an average volume of 600 million messages a day.*

*Forrester, The Total Economic Impact™ of Sprout Social, 2023. A commissioned study based on a composite customer.

Sprout has helped us better understand who our audience is, how we can be most relevant and effective and really take a customer-first approach. That was difficult for us to do before without having all the dots connected.”

Kara Wenman

Digital Content Marketing Manager

It’s really nice to be able to use Sprout to see the general health and growth of our different social channels. We use Sprout to mine the insights of what’s resonating with our audiences in the US, and then provide that to the brand managers in Europe to see if that content resonates with their audiences. We can test different types of content and quickly analyze the metrics to see what’s working.”

Bret Neuman

Head of Social & Video Media at Rover

With Sprout’s listening tools, we’ve really been able to solidify our place at the table when it comes to strategy, marketing, content development and how the university acts and responds in the face of challenging situations.”

Clayton Campbell

University of Indiana

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Business intelligence at your fingertips

Identify the consumer and market data you need
See Social Listening in action
Find insights that move your business forward

Example of a social listening topic summary including: total message volume, positive sentiment, unique authors, engagement and impressions.

Frequently asked questions

Learn more about listening

Sprout Social enhances platform with new artificial intelligence (AI) investments
Sprout Social enhances platform with new artificial intelligence (AI) investments
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40 unique ways to use social listening insights in your business
40 unique ways to use social listening insights in your business
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Social listening: Your launchpad to success on social media
Social listening: Your launchpad to success on social media
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