Industries / Retail
Turn social signals into retail strategy
Sprout equips retail marketers with predictive intelligence, unified customer care and creator-led campaigns—so you can anticipate trends, engage faster and prove commercial impact.
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Trends move fast—Sprout helps you move faster
Retail moves at the speed of sentiment. Sprout's AI processes over one billion messages daily to surface what matters most—giving you the foresight to act before competitors even notice the shift.
1
Decode shopper sentiment
Synthesize social conversations into insights that drive messaging, merchandising decisions and brand positioning—based on what customers truly care about.
2
Amplify through creators
Launch data-driven influencer campaigns that turn everyday shoppers into brand advocates and drive sales—not just impressions.
3
Predict what's next
Get ahead of rising product narratives and category shifts—so you can seize market share while competitors are still reacting.
Built so retail teams can drive strategy, not busywork
Publish content, respond to customers at scale and measure what's working with actionable data—all in one platform.
Know what shoppers want, before they ask
Go beyond the social feed to uncover deeper customer insights. Advanced social listening tools help reveal the hidden opportunities competitors often miss to exceed consumer expectations—before anyone sees it coming.
Track brand health and sentiment trends over time with AI-enhanced analysis
Surface product feedback and audience shifts that inform long-term strategy
Monitor competitive positioning to refine messaging and campaigns
Deliver faster care without adding headcount
Unified workflows and automated routing help retail teams resolve issues faster, reduce escalations and improve satisfaction scores.
Manage inquiries and support across all social channels
AI-powered triage surfaces urgent issues during high-volume periods
Track SLAs to optimize response times during peak seasons
Influencer campaigns that move merchandise
Stop guessing and start scaling. Drive consistent revenue with Sprout’s AI-powered discovery, seamless campaign management and true ROI measurement.
Find creators who fit your brand—and how your audience actually shops
Manage hundreds of partner relationships and seasonal activations from a single command center
Connect creator content directly to actual sales, not just impressions
Anticipate trends before they peak
Tap into predictive media intelligence to surface early signals about viral products, consumer issues and competitive events with NewsWhip by Sprout Social.
Spot rising conversations in your category before competitors notice the shift
Identify emerging consumer concerns before they escalate into brand crises
Make in-the-moment decisions confidently using real-time monitoring
Trusted partnerships and integrations across leading platforms
Sprout builds and maintains strong network partnerships and integrations to help you unify your customer touch points and keep pace with changes in the social landscape.
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Move from reactive to strategic
See how retail marketers use Sprout to transform social channels into an intelligence engine.