Analise e defina estratégias com as ferramentas de listening social

Tap into the world’s largest and most diverse focus group: social media. Access deep insights that drive your brand forward using Sprout’s social listening tools.

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A report showing audience demographics in Sprout's social listening toolsAudience Demographics

Identify what your audience cares about most

Social listening opens a window into people’s honest thoughts, feelings and opinions. The breadth of consumer, industry and cultural insights within social conversations is unmatched and should influence every aspect of an organization. Tap into social data to inform marketing campaigns, refine content strategies, build better products, gain a competitive advantage and improve overall customer experience.

Brand analysis

Track conversation around your brand to monitor health, analyze campaign performance and gain visibility into consumer needs and sentiment drivers.

Competitive insights

Identify opportunities to differentiate your brand, products and services through competitor comparison, sentiment research and share of voice analysis.

Industry intelligence

Leverage cross-channel conversational analysis to uncover emerging trends, identify influencers and perform market research that informs strategic decisions.

Powerful social media listening tools in a unified experience

Sprout shows all active listeners on a simple, clean homepage

Quickly move from insight to action

Access industry, competitive and brand intelligence through social listening right alongside Sprout’s world-class publishing, engagement, analytics and advocacy tools.

Get all the functionality you need, under one roof

Never worry again about being forced to log into separate platforms or deal with disjointed experiences to harness the power of social listening.

Consultas de Listening Desenvolvidas de Maneira Intuitiva

Quickly create basic and advanced queries without needing any knowledge of complex syntax and Boolean logic.

Refine as buscas por consultas de forma consistente

Atualize consultas com facilidade usando um visualizador em tempo real e refinamentos dinâmicos e in-line para obter resultados melhores e mais relevantes.

A side-by-side view of Sprout's query builder and message preview
Resposta emocional

Reduce time-to-insight with flexible data

Uncover deep insights in large data sets with advanced filtering, which includes location, age, gender, sentiment, post-type and powerful post-text search.

Extract actionable insights from conversations

Facilitate historical, real-time, and ongoing analysis of social data with volume and engagement metrics, trend and contextual analysis and dynamic visualizations.

O espectro do Listening de redes sociais

As ferramentas compreensivas de Listening de redes sociais do Sprout possibilitam que profissionais do marketing realizem monitoramento da marca em tempo real e analisem dados sociais para obter insights de marketing.

Sprout's features span the spectrum from brand monitoring to marketing insights, providing tools for engagement and analytics

Defina estratégias de marketing com ferramentas de listening e relatórios

Take the guesswork out of content creation

Quickly filter campaign and demographic data to identify content that resonates with specific audiences and tailor your strategy accordingly.

Identify trending topics to reach new audiences

With deep access to social conversation data across channels, you can easily identify emerging trends and the top content relevant to your brand, competitors or industry.

Sprout's Trends Report details the numbers of topics and hashtags mentioned to help identify emerging trends
Sprout's Twitter Keywords Report shows daily keyword volume

Leverage hashtag listening and reporting

Perform quantitative and qualitative analysis of keywords and hashtags to track and compare campaign success, analyze share of voice and determine market share and growth.

Perform contextual analysis with post-level data

Access contextual tools like interactive word clouds, related hashtags and a comprehensive view of all posts behind the conversation to dig into message-level metrics and insights.

Acompanhe o engajamento da campanha com as ferramentas de monitoramento

Sprout's Smart Inbox showing incoming social messages from Twitter, Facebook, Instagram and LinkedIn

Stay focused and never miss a message

A Inbox inteligente do Sprout combina monitoramento das redes social e engajamento de forma consistente com um feed unificado de mensagens recebidas.

Acompanhe o engajamento da campanha com eficácia

Descubra conversas nas redes sociais e interaja com as pessoas usando as palavras-chave, hashtags e expressões da sua marca ou campanha.

Simplifique fluxos de trabalho de monitoramento

Use etiquetas, tarefas e filtros para dividir a carga de trabalho e garantir que sua equipe possa acompanhar e responder às mensagens rapidamente.

Mais sobre monitoramento
Logotipo da Brooks Running
Nós usamos o listening para conectar os mundos impresso e digital, conectando as coisas que as pessoas veem nas lojas físicas e recebem no correio àquilo que colocamos nas redes sociais. Queremos entender a jornada do cliente por todo o ciclo e o listening está nos ajudando a fazer isso.

Melissa Stump
Chefe de redes sociais, Brooks Running

Request a personalized demo of Sprout’s social listening tools

Estamos ansiosos para mostrar a você como a nossa plataforma possibilita que você otimize o planejamento nas redes sociais, a execução e a medição de iniciativas que mais importam para sua marca.

O que posso esperar?

  • Uma conversa breve para avaliar o que nós podemos fazer para auxiliar a sua estratégia social
  • Uma demonstração em tempo real do produto com insights sobre como tirar o máximo proveito
  • Discussão de KPIs sociais para determinar a melhor trajetória para sua empresa
  • Nenhum compromisso exigido

Um membro de nossa equipe de vendas entrará em contato em breve com mais informações ou para agendar uma demonstração particular.