The Social Media Productivity Report

Social media marketers are already at max capacity. But as leadership’s performance expectations rise, their roles and responsibilities will continue to expand. How can social teams maintain a sustainable workload while increasing their impact?

Sprout Social surveyed over 500 social marketers from the US and UK to find out how they work, what tools they use and the effect all of this has on their businesses.

Download the full report to learn what separates the most effective social teams from the rest, and how you can prepare for the growing demands of social media management.

View Data Report

How to use this research

Audit your calendar

48% of social media marketers feel they sometimes or rarely have enough time to get their work done. Find out which tasks marketers spend the most time on, which they wish they had more time for, and which manual efforts get in the way of high-impact work.

Solidify social’s impact on revenue

Almost twice as many social marketers who use a dedicated social media management platform say their efforts contribute significantly to revenue compared to those without. Consider whether your leadership has full visibility into the ROI of your strategy.

Get more from your tech stack

Most social marketers currently use a social media management platform, but they’re not necessarily getting the full value from their investment. Does your team take advantage of all your current platform has to offer? If not, it’s time to build a case for one that you will.

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

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