q1 2026 product updates

Product updates that move social forward

Explore the product innovations built to drive unmistakable business impact. Set up a 1:1 walkthrough to discover how the latest updates turn your social efforts into strategic wins.

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NewsWhip

Secure your brand with autonomous agents

Surface early signals from high-stakes sources with always-on agents. Deliver concise, analyst-quality briefs teams can act on with the Trellis Monitoring Agent. 

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Sprout Social Influencer Marketing interface showing AI-generated application pages for an influencer marketing campaign.

Influencer Marketing

Build creator applications with AI—faster

Source new creators who are interested in your brand and collect required information to assess fit.

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Sprout Social’s AI agent, Trellis, chat interface displaying AI-driven engagement trends and sentiment analysis insights.

Listening

Unlock business-critical listening insights with Trellis

Analyze thousands of data points effortlessly with Sprout's AI agent to guide your broader business strategy.

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Sprout Social custom metric builder showing a formula editor and social post performance data.

Premium Analytics

Amplify business impact with tailored metrics

Customize post-level metrics that align social data with your unique business goals and leadership needs.

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Sprout Social Influencer Marketing creator profile showing YouTube metrics and audience shopping interests to help vet influencers.

Influencer Marketing

Vet creators with higher confidence

Find creators who are the perfect match for your brand on YouTube.

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Sprout Social’s Analyze by AI Assist summarizing Listening conversation themes like pet nutrition and wellness.

Listening

Uncover key insights with AI-driven summaries

Get answers faster and build your strategies with confidence by surfacing critical parts of the conversation.

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Sprout Social Employee Advocacy interface showing a blocked word warning in the Share Story window.

Employee Advocacy

Scale your brand reach, safely

Secure employee communication and meet brand guidelines by blocking certain words and phrases.

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Sprout Social’s Connected Profiles interface with options to connect Instagram and Facebook for social listening.

Listening

Track conversations on more networks

Gain a holistic view of your conversations by monitoring brand mentions on Instagram and Facebook.

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Sprout Social’s Promote Post interface showing Advantage+ audience targeting and placement options for Meta ads.

All plans

Amplify your best content on Meta effortlessly

Reach engaged audiences by targeting boosted posts by demographics, or leveraging Meta’s Advantage+ in Sprout.

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Sprout Social Advocacy interface for creating and managing topics with custom visibility and reader access settings.

Employee Advocacy

Focus attention where it drives impact

Enable employees to share the right stories faster by spotlighting content that’s most relevant to them.

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Go beyond the product snapshots to see how these features really work.

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Your next big wins are in the works

Want to know when updates go live (or if they already have)? Check out our Release Notes for a comprehensive list of Sprout platform updates.

All plans

Cultivate authentic community trust on Reddit

Manage conversations and provide human-led engagement on owned subreddits to ensure your brand is the definitive source of truth for your community.

Build your strategy

All plans

Bring Trellis to Inbox, Publishing and Reporting

Listening

Optimize brand strategy with TikTok hashtags

Advanced plan

Automate data integrity with required tags

Guardian

Control access to masked data

All plans

Engage with TikTok ad comments

Influencer Marketing

Expand payment options for influencer partners

All plans

Engage on your brand-owned subreddits

Advanced plan

Elevate Salesforce Service Cloud workflows

NewsWhip

Stay ahead of emerging trends on Bluesky

Influencer Marketing

Access new creator insights to drive ROI

All plans

Unlock more revenue on Instagram Reels

Listening

Gain stronger insights from subreddits

Plan availability is subject to change.

Paychex

We’re not trained on social media. Our agents are thinking about it with the service mindset. Using Sprout’s AI functionality to help rewrite responses makes them more personable.”

Michelle Latoy, 24/7 Enterprise Manager

Paychex

Sprout Social Breaking Ground.

Stream the latest Breaking Ground event

Breaking Ground offers an inside look at Sprout’s newest innovations, told by the people who build them and the brands who put them into action.

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See your soon-to-be favorite updates in a personalized walkthrough

Dive into the product updates you’re most interested in and discuss the best ways to roll out new capabilities on your team.

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Frequently asked questions

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