q1 2026 product updates
Product updates that move social forward
Explore the product innovations built to drive unmistakable business impact. Set up a 1:1 walkthrough to discover how the latest updates turn your social efforts into strategic wins.
Schedule a demoSecure your brand with autonomous agents
Surface early signals from high-stakes sources with always-on agents. Deliver concise, analyst-quality briefs teams can act on with the Trellis Monitoring Agent.
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Build creator applications with AI—faster
Source new creators who are interested in your brand and collect required information to assess fit.
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Unlock business-critical listening insights with Trellis
Analyze thousands of data points effortlessly with Sprout's AI agent to guide your broader business strategy.
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Amplify business impact with tailored metrics
Customize post-level metrics that align social data with your unique business goals and leadership needs.
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Vet creators with higher confidence
Find creators who are the perfect match for your brand on YouTube.
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Uncover key insights with AI-driven summaries
Get answers faster and build your strategies with confidence by surfacing critical parts of the conversation.
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Scale your brand reach, safely
Secure employee communication and meet brand guidelines by blocking certain words and phrases.
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Track conversations on more networks
Gain a holistic view of your conversations by monitoring brand mentions on Instagram and Facebook.
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Amplify your best content on Meta effortlessly
Reach engaged audiences by targeting boosted posts by demographics, or leveraging Meta’s Advantage+ in Sprout.
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Focus attention where it drives impact
Enable employees to share the right stories faster by spotlighting content that’s most relevant to them.
Learn moreGo beyond the product snapshots to see how these features really work.
Get your walkthroughYour next big wins are in the works
Want to know when updates go live (or if they already have)? Check out our Release Notes for a comprehensive list of Sprout platform updates.
Cultivate authentic community trust on Reddit
Manage conversations and provide human-led engagement on owned subreddits to ensure your brand is the definitive source of truth for your community.
Build your strategyBring Trellis to Inbox, Publishing and Reporting
Optimize brand strategy with TikTok hashtags
Automate data integrity with required tags
Control access to masked data
Engage with TikTok ad comments
Expand payment options for influencer partners
Engage on your brand-owned subreddits
Elevate Salesforce Service Cloud workflows
Stay ahead of emerging trends on Bluesky
Access new creator insights to drive ROI
Unlock more revenue on Instagram Reels
Gain stronger insights from subreddits
We’re not trained on social media. Our agents are thinking about it with the service mindset. Using Sprout’s AI functionality to help rewrite responses makes them more personable.”
Michelle Latoy, 24/7 Enterprise Manager
Paychex
Stream the latest Breaking Ground event
Breaking Ground offers an inside look at Sprout’s newest innovations, told by the people who build them and the brands who put them into action.
See your soon-to-be favorite updates in a personalized walkthrough
Dive into the product updates you’re most interested in and discuss the best ways to roll out new capabilities on your team.
Frequently asked questions
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