q4 2025 product updates

See what's new at Sprout Social

Explore the product innovations built to drive unmistakable business impact. Set up a 1:1 walkthrough to discover how the latest updates turn your social efforts into strategic wins.

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Listening

Meet Trellis, your strategic AI collaborator

Trellis is an AI agent who can navigate Sprout and transform billions of data points into business intelligence at record speed. What will you discover together?

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Product UI image showing the Sprout Social data connector enabled in a ChatGPT interface. The integration allows teams to accelerate their social strategy with data-driven content planning and analysis.
All plans

Accelerate your social strategy with Sprout & ChatGPT

Connect data from Sprout into your team’s ChatGPT for highly optimized content planning, analysis and deep research.

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Product UI image showing a social media post from Snouts, Paws & Tails with a woman holding a white dog. An overlay bubble titled First Comment contains a scheduled comment linking to a pet-match quiz.
All Plans

Spark engagement with scheduled first comments

Automatically schedule first comments to your Facebook, LinkedIn and Instagram posts to save time and improve reach.

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Product UI image of Sprout Social’s Social Listening interface showing the Pick Your Source menu. The source list highlights Bluesky as a new listening source, along with X and Threads.
Listening

See what's sparking conversations on Bluesky

Gain actionable insights into interest-driven conversations, replies, and reposts with new listening sources for Bluesky.

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Product UI image showing a spam message in Sprout Social’s Smart Inbox with a Spam Classification menu open. The checked option is Spam, demonstrating the automatic spam detection feature.
all plans

Automatically detect spam in Smart Inbox

Respond to real customers faster and get more accurate metrics by auto-filtering messages from bots and spammers.

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Product UI image of the Sprout Social’s Social Alerts interface. It shows options to select networks like TikTok and Reddit, and a sample alert for a trending post on TikTok.
Newswhip

Stay ahead of reputational risks & opportunities

Manage your reputation with real-time Social Alerts by email, Slack or Teams when stories pick up steam on social and the web.

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Product UI image showing the Sprout Social Analytics interface with a Snapchat tab selected. A growth graph for Subscribers is visible, demonstrating the ability to report on Public Stories and unlock the full potential of Snapchat.
Influencer Marketing

Unlock the full potential of Snapchat

Browse an expanded list of verified creators, reach targeted audiences using demographics and report on Public Stories.

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Go beyond the product snapshots to see how these features really work.

Get your walkthrough

Your next big wins are in the works

Want to know when updates go live (or if they already have)? Check out our Release Notes for a comprehensive list of Sprout platform updates.

Professional plans

Bring Trellis to Publishing and Smart Inbox

Listening

Optimize brand strategy with TikTok hashtags

All plans

Captivate on Instagram with multi-media posts

Premium Analytics

Define your own custom metrics

All plans

Engage with TikTok ad comments

Listening

Detect spam and bots in Listening

Influencer Marketing

Expand payment options for influencer partners

All plans

Deepen your community on Reddit

Advanced plan

Elevate Salesforce Service Cloud workflows

Guardian

Block sensitive words in Employee Advocacy

Influencer Marketing

Build and launch creator recruitment pages

Listening

Track brand mentions on Facebook and Instagram

Sunkist

Brand Fit Score and the Brand Safety Reports have been game-changers for my team. I can quickly spot if a creator aligns with Sunkist’s values or if there’s political content that could be risky. What used to take me an hour of digging now takes minutes—and I feel so much more confident in our vetting process.”

Sofia Mikaeili, Brand Marketing Specialist

Sunkist Growers

Sprout Social Breaking Ground.

Stream the latest Breaking Ground event

Breaking Ground offers an inside look at Sprout’s newest innovations, told by the people who build them and the brands who put them into action.

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See your soon-to-be favorite updates in a personalized walkthrough

Dive into the product updates you’re most interested in and discuss the best ways to roll out new capabilities on your team.

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Frequently asked questions

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