Breaking Ground:
The Social-Powered AI Engine

Harness a universe of social data

Between the breakneck pace of social and mounting team demands, the productivity struggle is real. You need a system to harness social intelligence, automate your flow of work, and keep content running seamlessly. At this Breaking Ground, you’ll: 

• Discover best practices for new workflows
• Learn to amplify your impact with AI insights
• See our biggest product innovations yet

Guest Speaker

Jeff MacDonald is a creative technologist using AI to shape more human storytelling. As Director of Innovation & Technology at Movers+Shakers, he leads internal innovation to better serve clients like Staples, e.l.f. Beauty, and Adobe.

Jeff MacDonaldDirector, Innovation and Technology at Movers+Shakers

Guest Speaker

Bianca Shaw is a classically trained brand marketer with a bold, digital-first mindset, blending creative storytelling with data-driven strategy. As Vice President of Enterprise Social & Digital Reputation at Caesars Entertainment, she leads social content and care for 50+ destinations, the iconic Caesars Rewards program, and powerhouse digital brands like Caesars Sportsbook and Caesars Palace Online Casino. With 20 years of experience across agency, in-house, and brand roles, Bianca brings a dynamic, holistic approach to modern marketing and communications.

Bianca ShawVice President, Enterprise Social Media & Digital Reputation at Caesars Entertainment

Tazi Flory
Product Marketing
Manager
Sprout Social

Meg Christolini
Vice President,Product Management
Sprout Social

Paige Britton
Product Marketing
Manager
Sprout Social

Jamia Kenan
Senior Social
Media Specialist
Sprout Social