q3 2025 product updates

What’s new at Sprout Social

Browse our latest product innovations, all designed to help you work faster and smarter with Sprout. Want to see the updates in action? Set up a walkthrough.

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Draft post featuring a small dog surrounded by scheduling details and Canva and Adobe Express logos.

All plans

Turn designs into draft posts in seconds

Streamline publishing workflows by sending Canva and Adobe Express designs directly to Sprout as draft posts complete with captions, tags, and scheduling details.

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NewsWhip data visualizations, including a media interest bar chart and public interest metric spike.

Newswhip

Lead the conversation with predictive media intelligence

Stay focused on what matters and turn insights into action with real-time alerts from AI-powered monitoring agents.

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Owned Sources screen where users can connect TikTok profiles to Sprout.

Listening

Ignite your TikTok strategy with brand insights

Build rapport with customers, tracking mentions and comments for connected profiles.

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Profiles screen where users can connect Bluesky profiles to Sprout.

all plans

Build your brand presence on Bluesky

Reach interest-driven audiences and learn what clicks with communities on this emerging network.

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Instagram scheduling screen with a dog food bowl image attached to a post.

all plans

Customize posts for different social networks

Tailor posts and send times for each social network from the same compose window.

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Post editor screen with attached PDF of a kitten starter kit next to the published LinkedIn post.

all plans

Elevate your LinkedIn strategy with attachments

Publish PDF documents and create visually compelling carousels to drive more engagement.

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Workspace search screen showing results, brand safety keyword toggles and brand fit score progress circle.

Influencer Marketing

Run smarter plays for each unique brand

Create dedicated Workspaces with their own Brand Fit Scores, safety thresholds and creator lists.

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Instagram partner ad creation screen with audience & reach selections and performance metrics of a dog popsicle ad.

Influencer Marketing

Scale reach and ROI on Instagram

Boost high-performing creator Partnership Ads and measure results—all within your campaign workflow.

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Post performance metrics details for an executive’s LinkedIn post featuring the image of three cat food cans.

All plans

Measure executives’ impact on LinkedIn

Gain comprehensive insights into the performance of posts for leaders that represent your organization.

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Go beyond the product snapshots to see how these features really work

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The drum roll starts now for what’s next

Want to know when updates go live (or if they already have)? Check out our Release Notes for a comprehensive list of Sprout platform updates.

Listening

Unlock powerful insights with AI agents

Advanced plan

Level up Salesforce care workflows

Listening

Monitor TikTok branded hashtags

All Plans

Deepen community on Reddit

Listening

Listen across Bluesky, Facebook and Instagram

Premium Analytics

Define your own custom metrics

Influencer Marketing

Streamline creator recruitment at scale

Advocacy

Safeguard employee communication

NewsWhip

Get real-time alerts across more networks

NewsWhip

Detect earlier and more precise signals

Plan availability is subject to change.

Plan availability is subject to change.

Canva.

We are integrating social data into the larger marketing mix by analyzing community conversations on social to learn more about what our audience needs from our product. By tracking all of these conversations in Sprout, we’re able to tag thousands of incoming messages, and eventually close the loop with our community and show them we listened.”

Shirley Tat, Global Head of Social

Canva

Sprout Social Breaking Ground.

Stream the latest Breaking Ground event

Breaking Ground offers an inside look at Sprout’s newest innovations, told by the people who build them and the brands who put them into action.

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See your soon-to-be favorite updates in a personalized walkthrough

Dive into the product updates you’re most interested in and discuss the best ways to roll out new capabilities on your team.

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Frequently asked questions

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