Q2 2025

Product updates

Browse our latest product innovations, all designed to help you work faster and smarter with Sprout. Want to see the updates in action? Set up a walkthrough.

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What’s new in Sprout

Beta

Minimize brand risks and maximize customer trust

Safeguard your brand and customer relationships with a suite of compliance-related capabilities to help you block harmful language, secure sensitive info and mask PII.

Example of Received Message Analysis feature showing tags reporting bar chart and two topic stat highlights.
Premium Analytics

Take control of your inbox with data-driven insights

Uncover key trends in customer conversations to fuel your next strategic move and long-term success.

Learn more
Example of URL and free-text inputs now possible in the Generate Post Text by AI Assist feature.
Professional plan

Achieve your vision with AI Assist’s free-text prompts

Input articles or request specific styles, lengths or languages. Free-text prompts now guarantee the precise output you require to generate posts.

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Example of new Influencer Marketing creator suggestion images, risk flag notification and the brand-fit meter.
Influencer Marketing

Boost influencer ROI with AI-powered workflows

Discover brand-fit creators, ensure brand safety and manage creator lists with AI precision and speed.

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Example of the Cases Endpoint API pulling case data in a third-party bar chart.
Premium Analytics

Fuel strategic direction with comprehensive case insights

Integrate Sprout's Cases API data into third-party tools, gaining a holistic view that empowers smarter strategic decisions.

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Example of new Instagram and WhatsApp bots routing a customer issue through an automated support tree.
Advanced plan

Slash response times while customizing care with new bots

Automate responses and provide instant support with Instagram and WhatsApp bots, reducing strain on your agents.

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Example of the LinkedIn DM filter selected for response within the Smart Inbox.
All plans

Conquer LinkedIn and amplify your impact with centralized DMs

Seize control of LinkedIn messaging by replying instantly in your Smart Inbox and Cases, crushing response times and maximizing engagement.

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Go beyond the product snapshots to see how these features really work

Heads up: These updates are next...

Dig into recent updates and helpful guidance in our live Release Notes.

Advanced plan

Revolutionize care channels with AI

All plans

Manage and measure your Bluesky strategy

Listening

Boost social intelligence with more networks

All plans

Customize posts by network

All plans

Elevate LinkedIn content with documents

Employee Advocacy

Draft and schedule newsletters

Advanced plan

Accelerate customer care workflows

Advanced plan

Power care strategy with improved reporting

Plan availability is subject to change.

Breaking Ground; The Social Care Revolution

Stream the on-demand launch event

Watch the expert panel session, see our care innovations in action and grow your brand presence and social engagement expertise.

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"At ScottsMiracle-Gro, we’ve realized that social care isn’t just a support function but a strategic imperative that the success of our entire organization relies on. Sprout Social has helped us embrace this shift by providing an intuitive platform that brings our social and care teams together, enabling us to connect more effectively with our audiences and strengthen customer relationships.”

Sara Smith, Manager, Consumer Services

ScottsMiracle-Gro

Get a private tour of the new features for you and your team

Explore the ins and outs of Sprout’s latest product updates with an expert who can point you in the right direction.

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