Product updates
Browse our latest product innovations, all designed to help you work faster and smarter with Sprout. Want to see the updates in action? Set up a walkthrough.
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What’s new in Sprout
Minimize brand risks and maximize customer trust
Safeguard your brand and customer relationships with a suite of compliance-related capabilities to help you block harmful language, secure sensitive info and mask PII.

Take control of your inbox with data-driven insights
Uncover key trends in customer conversations to fuel your next strategic move and long-term success.
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Achieve your vision with AI Assist’s free-text prompts
Input articles or request specific styles, lengths or languages. Free-text prompts now guarantee the precise output you require to generate posts.
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Boost influencer ROI with AI-powered workflows
Discover brand-fit creators, ensure brand safety and manage creator lists with AI precision and speed.
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Fuel strategic direction with comprehensive case insights
Integrate Sprout's Cases API data into third-party tools, gaining a holistic view that empowers smarter strategic decisions.
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Slash response times while customizing care with new bots
Automate responses and provide instant support with Instagram and WhatsApp bots, reducing strain on your agents.
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Conquer LinkedIn and amplify your impact with centralized DMs
Seize control of LinkedIn messaging by replying instantly in your Smart Inbox and Cases, crushing response times and maximizing engagement.
Learn moreGo beyond the product snapshots to see how these features really work


Heads up: These updates are next...
Dig into recent updates and helpful guidance in our live Release Notes.
Revolutionize care channels with AI
Manage and measure your Bluesky strategy
Boost social intelligence with more networks
Customize posts by network
Elevate LinkedIn content with documents
Draft and schedule newsletters
Accelerate customer care workflows
Power care strategy with improved reporting
Plan availability is subject to change.


Stream the on-demand launch event
Watch the expert panel session, see our care innovations in action and grow your brand presence and social engagement expertise.
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"At ScottsMiracle-Gro, we’ve realized that social care isn’t just a support function but a strategic imperative that the success of our entire organization relies on. Sprout Social has helped us embrace this shift by providing an intuitive platform that brings our social and care teams together, enabling us to connect more effectively with our audiences and strengthen customer relationships.”
Sara Smith, Manager, Consumer Services
ScottsMiracle-Gro
Get a private tour of the new features for you and your team
Explore the ins and outs of Sprout’s latest product updates with an expert who can point you in the right direction.
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