Session time: 1 hour
Humour has the ability to surprise and delight. In a time where marketers and consumers alike feel an insurmountable weight of stress, a funny brand voice can be powerful.
To be funny on social isn’t just to delight a customer for a moment, rather it’s to develop a relationship with that customer for the lifetime of your business. Each time they giggle at a Tweet, caption or article written in your brand’s voice, they’ll associate your brand with those positive feelings.
To learn more on the power and ROI of humour for your brand, tune in to hear from our panel of experts—Social Media Copywriter of Innocent Drinks, John Thornton; Head of Social Media, McCann Worldgroup (Bristol), Melody Meacher-Jones; and Social Content Creator at Monzo Bank, Rochana Shrestha. They share their hits and misses, their creative process and how they demonstrate the impact of humour from a business perspective.
Walk away from this webinar with an understanding of:
- The creative process behind consistent humour on social
- How to demonstrate the tangible and measurable ROI of humour
- How to avoid crisis and be humorous within brand guidelines
Plus, join an exclusive Q&A with our experts!
Presenters
Cat Anderson
Cat is the Head of International Marketing at Sprout Social. She’s passionate about innovation and creating authentic experiences through digital marketing. Besides marketing, Cat enjoys live music in all its forms and training her terrier pup.
John Thornton
John’s a social media muppet, freelance copywriter, and professional attention seeker. He’s spent 4 years writing silly words and daft tweets for innocent smoothies.
Melody Meacher-Jones
Melody is a charismatic and ambitious Head of Social Media for McCann Worldgroup. Their experience spans across several sectors including FMCG, Telecoms and Retail.
Rochana Shrestha
Rochana’s worked agency side for few years, innocent drinks for a few more, and is now a social media content creator for Monzo. Talk to her about budgeting, Tiktok, cats, and how to be a cliché millennial.
