The Perfect Serve: How Chicken N Pickle Unifies Brand Strategy with Local Creators
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Date & Time
Session time: 45 minutes
Partnerships with A-listers like Travis Kelce build massive national buzz for restaurant brands—but buzz alone doesn’t equate to immediate local foot traffic.
Turning scrolling thumbs into restaurant regulars requires multi-location brands to anchor creator strategies in localized social insights. In practice, failing to unify brand parameters with local creator campaigns creates critical operational blind spots that fracture your brand image.
Join us for a 45-minute fireside chat featuring Katherine Pulk, Director of Social Media at Chicken N Pickle, who will share how to bring the full picture of the market into your social workflow.
You’ll walk away knowing how to:
- Create custom parameters to protect brand standards across all local channels.
- Link national campaigns with local creator programs to drive location-specific foot traffic.
- Replace disjointed processes with a unified, brand-level creator strategy.
- Prove how influencer spend drives revenue with clear executive-ready data.
Presenters

Joseph Bolger
Sprout Social
Joseph Bolger sits in between the Sprout Influencer GTM and Product team, and brings 10 years of experience helping Fortune 500 companies build influencer marketing systems.

Katherine Pulk
Katherine Pulk serves as the Director of Social Media at Chicken N' Pickle, orchestrating unified campaigns across the eatertainment brand's 13 regional footprints. As an expert in influencer logistics, Kat specializes in aligning high-profile national partnerships with local creator activations that responsibly advance the brand's identity and accelerate market-level growth.

