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What is social media monitoring: Creating a social media monitoring strategy
Published on June 9, 2026Reading time 8 minutes
Turning Social Data into Actionable Insights: A Masterclass on Social Intelligence
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Session time: 45 minutes
Social listening tracks conversations. Social intelligence translates those conversations into insights that inform your next strategic move. One gives you data; the other gives you a roadmap.
While most brands struggle to move from insight to action fast enough to keep up with the market, breakthrough teams have already closed the gap. They’re using social intelligence to pivot business strategy, support product development, and anticipate market shifts before they happen—all based on what their customers actually want.
During this masterclass, we explore what social intelligence truly means, why it’s your brand’s strategic advantage, and how it can fuel breakthrough growth and impact. Then, our very own Director of Social Media leads into a hands-on workshop to give you a behind-the-scenes look at how it all works in practice.
You’ll learn:
- The framework for moving beyond social listening to social intelligence
- How to identify ‘predictive signals’ to anticipate market shifts before they happen
- Practical ways to share social insights across your organization
- How to use these insights to drive breakthrough growth
Presenters
Ben Nicholson
Benedict Nicholson is a Content Manager at Sprout Social, where he focuses on research and social intelligence. Outside of work, Benedict is an avid soccer fan, though he will insist you call it football.
Brittany Hennessy
Brittany Hennessy is Vice President of Social Intelligence Evangelism at Sprout Social, where she defines Social Intelligence as an executive discipline and connects social signals directly to business performance. She translates emerging signals into decisions that shape reputation, revenue, and retention. She is the author of INFLUENCER, a foundational book on the business of creators that continues to shape how brands approach influencer marketing.
Curtis Midkiff
Sprout Social
Curtis is the Director of Social Media Marketing at Sprout Social, where he leads Sprout's social strategy, content and creator programs. With almost two decades of experience in marketing, communications and digital strategy, he is a highly regarded brand strategist and social media expert who has led the social engagement efforts for a range of organizations including 23andMe, Kroger, Southwest Airlines, The American Red Cross and The Society of Human Resource Management (SHRM).
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