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Metaverse examples: The brands to watch across industries
Published on December 14, 2022Reading time 6 minutes
Turning Social Data into Actionable Insights: A Masterclass on Social Intelligence
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Date & Time
Session time: 45 minutes
Time:
- Wednesday, June 10th @ 11:00 a.m. CT
- Thursday, June 11th @ 10:00 a.m. AEST
- Thursday, June 11th @ 2:00 p.m. BST
Social listening tracks conversations. Social intelligence translates those conversations into insights that inform your next strategic move. One gives you data; the other gives you a roadmap.
While most brands struggle to move from insight to action fast enough to keep up with the market, breakthrough teams have already closed the gap. They’re using social intelligence to pivot business strategy, support product development, and anticipate market shifts before they happen—all based on what their customers actually want.
During this masterclass, we’ll explore what social intelligence truly means, why it’s your brand’s strategic advantage, and how it can fuel breakthrough growth and impact. Then, our very own Social Intelligence Manager will dive into a hands-on workshop to give you a behind-the-scenes look at how it all works in practice.
You’ll learn:
- The framework for moving beyond social listening to social intelligence
- How to identify ‘predictive signals’ to anticipate market shifts before they happen
- Practical ways to share social insights across your organization
- How to use these insights to drive breakthrough growth
Presenters
Ben Nicholson
Benedict Nicholson is a Content Manager at Sprout Social, where he focuses on research and social intelligence. Outside of work, Benedict is an avid soccer fan, though he will insist you call it football.
Brittany Hennessy
Brittany Hennessy is Vice President of Social Intelligence Evangelism at Sprout Social, where she defines Social Intelligence as an executive discipline and connects social signals directly to business performance. She translates emerging signals into decisions that shape reputation, revenue, and retention. She is the author of INFLUENCER, a foundational book on the business of creators that continues to shape how brands approach influencer marketing.
Olivia Jepson
Olivia Jepson is the Social Intelligence Manager at Sprout Social. As a key voice of the customer, she ensures social conversations inform how teams think, build, and innovate. Over the past seven years at Sprout, she has worked across social media engagement and content strategy, and now leads social intelligence programming. Her work focuses on building frameworks that help teams turn audience and market signals into smarter strategy, transforming online conversation into actionable insights and compelling stories.
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