The Future of Hands-Free Monitoring: How NewsWhip is Redefining Media Intelligence

In an era of fragmented media and rapid narrative shifts, staying ahead of the conversation is no longer a luxury—it’s a competitive necessity. Join Sprout Social’s GM of NewsWhip & Listening, Paul Quigley, alongside Principal Product Manager, John Hayes, for a deep dive into the future of hands-free media monitoring .

This session is specifically designed to help communications professionals move beyond reactive monitoring and embrace a proactive strategy that identifies high-stakes stories before they reach a breaking point.

During this discussion, you’ll gain a comprehensive understanding of how NewsWhip’s predictive technology contextualizes global news and social media trends in real time. Our Principal Product Manager will then take the stage for a live demo of our Trellis Monitoring Agents. You’ll see firsthand how our agents act as an embedded analyst, ensuring brands never miss what matters and have the context to act decisively.

In this webinar, you will learn:

• The Fundamentals of NewsWhip: A clear walkthrough of how our predictive media intelligence helps teams anticipate which news stories and social trends will actually matter.
• Agents Demo: A live look at how our Trellis Monitoring Agents automatically identify and summarize emerging narratives relevant to your brand.
• Better Reporting Workflows: Examples of how to transition from manual tracking to automated alerts that keep your stakeholders informed with less effort.