Social Media Marketing

Master social media marketing with Sprout Social. Discover resources, guides, and insights to drive results and grow your online presence.

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Categories
- Social Media Marketing
Social media marketing: What it is and how to build your strategy
Published on February 19, 2025 Reading time 33 minutes
Categories
- Guide
- Social Media Marketing
Social Marketing Guide: 7 Steps To Creating a Winning Strategy
Categories
- Social Media Marketing
- Social Media Trends
80+ Must-know social media marketing statistics for 2025
Published on February 20, 2025 Reading time 10 minutes

All Social Media Marketing

Categories
- Social Media Content
- Social Media Marketing
How to make money on TikTok: 15 strategies to use in 2025
Published on November 22, 2023 Reading time 9 minutes
Categories
- Guide
- Social Media Marketing
The generational marketing playbook: How to engage every age group on social
Categories
- Social Media Content
- Social Media Marketing
Authentic marketing myths and tips for getting it right
Published on November 14, 2023 Reading time 9 minutes
Categories
- Social Commerce
- Social Media Marketing
How to integrate TikTok Shop into your social strategy
Published on November 9, 2023 Reading time 7 minutes
Categories
- Branding & Creative
- Instagram
How to use Instagram for business: a complete guide
Published on November 2, 2023 Reading time 10 minutes
Categories
- Social Media Analytics
- Social Media Marketing
SEO and social media: How to use search to boost your social marketing
Published on November 1, 2023 Reading time 8 minutes
Categories
- Social Media Engagement
- Social Media Marketing
Everything you need to know about social media algorithms
Published on October 30, 2023 Reading time 16 minutes
Categories
- Instagram
- Social Media Marketing
9 Instagram growth tools to grow your presence in 2025
Published on October 27, 2023 Reading time 3 minutes
Categories
- Marketing Disciplines
- Other Platforms
SMS marketing 101: What is SMS Marketing (+ examples)
Published on October 23, 2023 Reading time 9 minutes
Categories
- Social Media Marketing
- Social Media Strategy
How to make money on YouTube in 2025 (and what creators should expect)
Published on October 16, 2023 Reading time 9 minutes
Categories
- Social Listening
- Social Media Content
How to reach younger consumers: 9 legacy brands adapting for new audiences
Published on October 16, 2023 Reading time 8 minutes
Categories
- Social Commerce
- Social Media Content
6 effective ways to increase online sales through social media
Published on October 2, 2023 Reading time 7 minutes
Categories
- Social Media Content
- Social Media Engagement
10 social media lead generation ideas for your next campaign
Published on September 25, 2023 Reading time 8 minutes
Categories
- Leadership
- Marketing Disciplines
How to optimize your marketing budget: Do more with less
Published on September 18, 2023 Reading time 10 minutes
Categories
- Social Media Marketing
- Social Media Strategy
The CMO’s social media marketing agenda for 2024
Published on September 12, 2023 Reading time 1 minute
Categories
- Webinar
- Digital Transformation
New Index Data: Refine Your Playbook for Social Sophistication
Categories
- All Industries
- Experience Level
15 ways to use social media for education
Published on September 6, 2023 Reading time 9 minutes
Categories
- LinkedIn
- Social Media Marketing
How to create an effective LinkedIn Business Page in 6 steps
Published on September 6, 2023 Reading time 9 minutes
Categories
- Webinar
- All Industries
The Rise and Fall Of New Platforms: What Threads Has Taught Us About Emerging Social Media
Categories
- Leadership
- Marketing Disciplines
Balancing brand and performance marketing: Don’t fall for the “soft” investment fallacy
Published on August 22, 2023 Reading time 5 minutes
Categories
- Webinar
- Nonprofit
TikTok for “Serious” Industries & Brands

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