According to Inside Facebook, the current version being tested doesn’t warn members that clicking on an article might lead to that activity being shared on Timeline.
Yesterday, the company added a “Listen” button directly to musicians’ Facebook Pages, which enables fans to tune in without leaving the site. This will help keep members on the site longer, as well as create more awareness for bands and artists.
It’s possible that “Trending Articles” will help publishers gain more exposure and engagement on the social network; however, the current iteration of this feature feels a bit out of place.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.