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Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
Social media analytics: The complete guide
Published on November 28, 2023 Reading time 8 minutes
Categories
- Social Media Analytics
The social media metrics to track in 2025 (and why)
Published on April 11, 2024 Reading time 20 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on August 14, 2024 Reading time 8 minutes

All Social Media Analytics

Categories
- Instagram
- Social Media Analytics
Instagram impressions, reach, and other metrics you might be confused about
Published on June 16, 2021 Reading time 4 minutes
Categories
- Social Media Analytics
- Social Media Management
The right time to invest in new enterprise social media software
Published on June 9, 2021 Reading time 5 minutes
Categories
- Instagram
- Social Media Analytics
Organic Instagram growth strategies to build your brand
Published on June 8, 2021 Reading time 6 minutes
Categories
- Agency
- Social Listening
End of contract: How to build a business case for continuing the agency-client relationship
Published on June 1, 2021 Reading time 5 minutes
Categories
- Leveling Up
- Marketing Disciplines
6 low-hanging social media optimization strategies to boost engagement
Published on May 11, 2021 Reading time 7 minutes
Categories
- Marketing Disciplines
- Social Media Analytics
Sales enablement and marketing: How to support your reps with data
Published on May 5, 2021 Reading time 7 minutes
Categories
- Social Media Analytics
- Social Media Marketing
How to prove (and grow) your B2B social media ROI
Published on May 3, 2021 Reading time 6 minutes
Categories
- Template
- Social Media Analytics
Conduct A Social Media Audit To Strengthen Your Strategies [Free Template]
Categories
- Instagram
- Social Media Analytics
Instagram data: How to examine your performance
Published on April 5, 2021 Reading time 8 minutes
Categories
- Branding & Creative
- Social Media Analytics
5 actionable strategies for social media branding
Published on March 26, 2021 Reading time 8 minutes
Categories
- Instagram
- Social Media Analytics
How to use Instagram hashtag analytics to grow your brand
Published on March 26, 2021 Reading time 7 minutes
Categories
- Digital Transformation
- Future of Marketing
How social drives transformation: Q&A with Twitter’s Zach Hofer-Shall
Published on March 23, 2021 Reading time 5 minutes
Categories
- Template
- Social Media Analytics
Creating a Social Media Report to Share With Your Boss [Free Toolkit]
Categories
- Template
- Leveling Up
Dig Deeper with Data: Google Analytics UTM Builder [Free Tool]
Categories
- Social Media Analytics
What is attribution modeling for social media marketing?
Published on January 13, 2021 Reading time 6 minutes
Categories
- Social Listening
- Social Media Analytics
7 ways to use data to create better social media content
Published on January 12, 2021 Reading time 7 minutes
Categories
- Social Listening
- Social Media Analytics
How to create a must-see social content strategy with trendspotting
Published on January 5, 2021 Reading time 7 minutes
Categories
- Social Listening
- Social Media Analytics
How to nail your pitch for a social media marketing campaign
Published on January 4, 2021 Reading time 6 minutes
Categories
- Social Media Analytics
- Social Media Strategy
10 free SEO tools for discoverability
Published on December 22, 2020 Reading time 6 minutes
Categories
- Guide
- Leveling Up
40 of the Best Ways To Use Social Media Data That You Might Have Overlooked
Categories
- Social Media Analytics
- Social Media Strategy
How to analyze Twitter data
Published on December 10, 2020 Reading time 8 minutes

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