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Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
The social media metrics to track in 2024 (and why)
Published on April 11, 2024 Reading time 20 minutes
Categories
- Social Media Analytics
- Social Media Strategy
20 of the best social media analytics tools for your brand in 2024
Published on June 17, 2024 Reading time 12 minutes
Categories
- Instagram
- Social Media Analytics
Instagram data: How to examine your performance
Published on April 5, 2021 Reading time 8 minutes

All Social Media Analytics

Categories
- Template
- Leveling Up
Build a Business Case for Social Media Resources [Free Template]
Categories
- Case Study
- Community Management
Indiana University uses Sprout to empower decision making
Categories
- Guide
- Community Management
Social Media in a Global Crisis: Your Pivot Plan in Uncertain Times
Categories
- Leveling Up
- Marketing Disciplines
How marketing leaders can turn social media into a true growth engine
Published on May 5, 2020 Reading time 5 minutes
Categories
- Leveling Up
- Marketing Disciplines
Why you need to share social media reports, even if no one’s asking for them
Published on April 28, 2020 Reading time 6 minutes
Categories
- Case Study
- Community Management
How Telfer School of Management connects to what matters with Sprout Social
Categories
- Guide
- Community Management
Higher Ed Playbook: Using Social to Unite Your University
Categories
- Leveling Up
- Marketing Disciplines
Headline writing: 10 ways to get more eyes on your content
Published on March 30, 2020 Reading time 9 minutes
Categories
- Leveling Up
- Marketing Disciplines
Social media SWOT analysis: what it is and how to do it
Published on March 24, 2020 Reading time 8 minutes
Categories
- Competitive Strategies
- Culture Strategies
Why creating a culture of competitive intelligence should be every brand’s next move
Published on March 24, 2020 Reading time 4 minutes
Categories
- Social Media Analytics
- Social Media Content
Want better results? Start with social testing
Published on March 18, 2020 Reading time 13 minutes
Categories
- Social Media Analytics
- Social Media Content
How to find your most successful social media posts
Published on March 11, 2020 Reading time 7 minutes
Categories
- Template
- Social Listening
[Free Toolkit] Use Data to Elevate Your Social Success
Categories
- Social Media Analytics
- Social Media Strategy
How to get traffic from Twitter that converts
Published on January 22, 2020 Reading time 7 minutes
Categories
- Customer Experience
- Marketing Disciplines
Think global, act local: The role of social in entering emerging markets
Published on January 22, 2020 Reading time 4 minutes
Categories
- Guide
- Culture Strategies
How High-Growth Tech Companies Can Fuse Advocacy With Communication
Categories
- Guide
- Community Management
A Strategic Guide to Social Media for Nonprofits
Categories
- Instagram
- Social Media Analytics
How to be successful on Instagram in 5 steps
Published on October 19, 2019 Reading time 6 minutes
Categories
- Facebook
- Instagram
How to create a hashtag for your brand
Published on October 10, 2019 Reading time 8 minutes
Categories
- Leveling Up
- Social Media Analytics
UTM tracking & URL shortening for social media marketers
Published on September 19, 2019 Reading time 9 minutes
Categories
- Case Study
- Community Management
How Benefit turns cosmetics into connection using Sprout Social

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