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Social media analytics: The complete guide
Published on September 10, 2025
Reading time 13 minutes
Social Media Analytics
Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.
Featured
- Categories
The social media metrics to track in 2025 (and why)
Published on June 26, 2025 Reading time 23 minutes - Categories
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on September 10, 2025 Reading time 12 minutes
All Social Media Analytics
- Categories
How to effectively plan your social media campaigns step-by-step
Published on January 20, 2022 Reading time 10 minutes - Categories
5 ways to create better buyer personas with social media data
Published on January 3, 2022 Reading time 7 minutes - Categories
7 Video metrics you need to know to measure success
Published on October 18, 2021 Reading time 6 minutes - Categories
Twitter metrics: How & why you should track them
Published on September 14, 2021 Reading time 7 minutes - Categories
How to get more Instagram Likes (and why they still matter)
Published on June 20, 2021 Reading time 7 minutes - Categories
Organic Instagram growth strategies to build your brand
Published on June 8, 2021 Reading time 6 minutes - Categories
6 low-hanging social media optimization strategies to boost engagement
Published on May 11, 2021 Reading time 7 minutes - Categories
How to prove (and grow) your B2B social media ROI
Published on May 3, 2021 Reading time 6 minutes - Categories
5 actionable strategies for social media branding
Published on March 26, 2021 Reading time 8 minutes - Categories
How to create a must-see social content strategy with trendspotting
Published on January 5, 2021 Reading time 7 minutes - Categories
How to nail your pitch for a social media marketing campaign
Published on January 4, 2021 Reading time 6 minutes - Categories
10 free SEO tools for discoverability
Published on December 22, 2020 Reading time 6 minutes - Categories
How to create Facebook reports with Sprout Social
Published on December 10, 2020 Reading time 8 minutes - Categories
5 Tips for hosting a successful virtual conference or event
Published on August 31, 2020 Reading time 8 minutes
Reimagine Social Media for Business Growth
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