Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
Social media analytics: The complete guide
Published on September 10, 2025 Reading time 13 minutes
Categories
- Social Media Analytics
The social media metrics to track in 2025 (and why)
Published on June 26, 2025 Reading time 23 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on September 10, 2025 Reading time 12 minutes

All Social Media Analytics

Categories
- Social Media Analytics
- Social Media Content
Want better results? Start with social testing
Published on March 18, 2020 Reading time 13 minutes
Categories
- Social Media Analytics
- Social Media Content
How to find your most successful social media posts
Published on March 11, 2020 Reading time 7 minutes

Reimagine Social Media for Business Growth

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Categories
- Template
- Social Listening
[Free Toolkit] Use Data to Elevate Your Social Success
Categories
- Social Media Analytics
- Social Media Marketing
How to get traffic from Twitter that converts
Published on January 22, 2020 Reading time 7 minutes
Categories
- Customer Experience
- Marketing Disciplines
Think global, act local: The role of social in entering emerging markets
Published on January 22, 2020 Reading time 4 minutes
Categories
- Guide
- Community Management
A Strategic Guide to Social Media for Nonprofits
Categories
- Instagram
- Social Media Analytics
How to be successful on Instagram in 5 steps
Published on October 19, 2019 Reading time 6 minutes
Categories
- Facebook
- Instagram
How to create a hashtag for your brand
Published on October 10, 2019 Reading time 8 minutes
Categories
- Leveling Up
- Social Media Analytics
UTM tracking & URL shortening for social media marketers
Published on September 19, 2019 Reading time 9 minutes
Categories
- Case Study
- Community Management
How Benefit turns cosmetics into connection using Sprout Social
Categories
- Marketing Disciplines
- Other Platforms
AdWords Quality Score: What marketers need to know
Published on August 14, 2019 Reading time 7 minutes
Categories
- Case Study
- Community Management
How Sprout Social helps the Chicago Bulls take its social media game to the next level
Categories
- Case Study
- Customer Care
How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform
Categories
- Case Study
- Community Management
How Trek uses Sprout Social to support its social strategy around the globe
Categories
- Competitive Strategies
- Social Listening
How to one-up your competition with social media industry analysis
Published on April 10, 2019 Reading time 7 minutes
Categories
- Case Study
- Social Listening
How James Hardie® learned more about its audience and optimized operations using Sprout Social
Categories
- Customer Care
- Facebook
The complete guide to Facebook listening
Published on February 25, 2019 Reading time 6 minutes
Categories
- Guide
- Marketing Disciplines
Small Business Marketing 101: Using Email, Social, Video and More
Categories
- Social Media Analytics
- Social Media Content
Twitter Cards: Everything you need to know
Published on December 16, 2018 Reading time 11 minutes
Categories
- Case Study
- Community Management
How the University of North Dakota Optimizes Performance Using Sprout Social

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