Influencer Marketing

Engage new audiences with influencer marketing

The power of influence is undeniable. Make the most of that influence with Sprout's AI-powered Influencer Marketing solution. Reach new audiences, grow your brand presence‌ and measure impact all in one place.

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Best Influencer Marketing Platform

Global Influencer Marketing Awards, 2023

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Create an impactful influencer strategy

Leverage social data and industry trends to develop influencer strategies that drive impact and align with your overall brand strategy.

A collage of data for an influencer post displaying engagement rate by influencer category, overall Instagram performance with engagements and impressions‌ and a volume leaderboard with mentions and post counts.

Monitor your audience

Gain a deeper understanding of the conversations creators have about your brand and industry—to better inform positioning and messaging.

Track trends & competitors

Observe industry trends and your competitors strategies to learn and improve your next campaign.

Lead with data-driven insights

Leverage data to develop creator archetypes to build authentic connections between influencers' audience and your brand.

Find creators aligned to your brand

Use data and filters to identify and connect with influencers in perfect alignment with your brand and business goals.

A example of Sprout Social Influencer Marketing product UI showing an influencer's post with follower count, engagement rate‌ and estimated fee. The platform allows filtering by brand safety.

Attract qualified influencers  

Create customized landing pages to entice and assess prospective brand ambassadors and influencers for your campaigns.  

Hone in on a perfect brand fit

Identify influencers whose audiences already have an authentic connection to your brand using AI and advanced filtering to specific profile attributes.

Ensure brand safety

Use brand safety features to exclude influencers who have a history of posting profane or controversial content.

Run campaigns from start to finish

Manage the entirety of your influencer marketing campaign, from outreach to contracting, content review, approvals, reporting and more, all in one centralized platform.

An example of a marketing team reviewing project progress on a computer. On the interface, you see approvals, budgets and hired creators.

Streamline outreach & admin

Manage outreach, send proposals and sign contracts with efficient templated communication.

Manage campaign expenses

Track influencer fees, spend, monitor budgets and make payments.

Collaborate in real-time

Organize feedback, approvals and campaign performance for influencers and your team.

Measure the impact of your efforts

Quantify ROI using in-depth, modular analytics dashboards, enabling you to quickly and effectively provide insights and show the impact of campaigns to leadership.

Campaign performance data for an influencer post  with visualizations showing metrics like followers, impressions, engagement‌ and engagement rate.

Capture social data 

Automatically collect post data to help you easily determine the success of your activation.

Track influencers' performance

Obtain key performance insights to understand top creators that can be reactivated in future campaigns.

Share campaign results

Create detailed, customized reports to share performance insights with key stakeholders. 

Omnicom Group
Estee Lauder
Etihad
Harley Davidson
Bose
Paramount
AIMCO

Harness the power of influencers to drive brand growth