Win customers & multiply ROI with influencer marketing
Creator partnerships fuel awareness, engagement and conversions—if you can find the right fit. Sprout Social Influencer Marketing makes strategy development, accurate creator discovery using AI and campaign management faster, smarter and more effective.
Best Influencer Marketing Platform
Global Influencer Marketing Awards, 2023
Find creators with natural language search
Discover influencers who resonate with your audience and reflect your brand values. Use AI-powered semantic search to match based on content (not just profile data) because topical relevance drives results.
Scale & manage creators
Automate discovery with AI-powered creator suggestions, building a quality CRM of brand-aligned potential partners.
Quantify creator-brand alignment
Easily compare creators with AI-powered data points that measure how well a creator aligns with your brand.
Summarize creator topics
Quickly understand what creators speak about most with AI-summarized topics and themes, ensuring brand alignment at a glance.
Safeguard your brand confidently
Take a deeper look at creators' past content. Understand how often they post about risky topics—helping ensure you select safe representatives for your brand.
Customize safety topics
Customize filters to screen for categories like profanity, alcohol, politics, gambling or even competitor mentions.
Assess creator risk
Highlight potential risks across a creator’s content, streamlining the review process for confident decision-making.
Monitor sensitive post frequency
Track the frequency of sensitive content in creators’ posts to assess long-term brand alignment.
Run campaigns from start to finish
Manage the entirety of your influencer marketing campaign, from outreach to contracting, content review, approvals, reporting and more—all in one centralized platform.
Streamline outreach & admin
Manage outreach, send proposals and sign contracts with efficient templated communication.
Manage campaign expenses
Track influencer fees, spend, monitor budgets and make payments.
Collaborate in real-time
Organize feedback, approvals and campaign performance for influencers and your team.
Measure the impact of your efforts
Quantify ROI using in-depth, modular analytics dashboards, enabling you to quickly and effectively provide insights and show the impact of campaigns to leadership.
Capture social data
Automatically collect post data to help you easily determine the success of your activation.
Track influencer performance
Obtain key performance insights to understand which creators to reactivate in future campaigns.
Share campaign results
Create detailed, customized reports to share performance insights with key stakeholders.
