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Publications influencers amplifying editorial expertise and niche authority

These influencers bridge the gap between journalism and brand storytelling.

Sprout Social Product Image of Listening Performance Sentiment Summary
Sprout Social Product Image of Listening Performance Sentiment Summary

Publications influencers connect content strategy with audience trust

From substack newsletters to long-form features, these creators turn writing into community-building. They’re ideal for campaigns that want thought leadership, trust, and credibility.

Discover publications influencers who publish with purpose—only on Sprout.

Discover publications influencers who publish with purpose—only on Sprout.

Publications Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do publications influencers reach?

Publications Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do publications influencers post on social?

Publications Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How many times a month do publications influencers post on social?

Publications Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are publications influencers posts for brands?

Publications Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from publications influencers drive?

Publications Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.

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