Amplify your brand’s reach with leading media influencers

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Connect with top media influencers to expand your brand’s visibility and engagement. Discover how collaborations with influential media personalities can drive growth and enhance your brand’s presence.

Sprout Social Product Image of Listening Performance Sentiment Summary

Use our proprietary data to find trends and opportunities on media influencers.

In today's interconnected world, media influencers hold significant sway over public opinion and consumer behavior. These influencers, who command vast audiences across various platforms, offer brands a unique opportunity to reach and engage with diverse demographics. From news anchors and journalists to podcast hosts and digital content creators, media influencers produce content that informs, entertains, and inspires. By partnering with media influencers, brands can effectively communicate their message, showcase their products and build credibility with their target audience.

Elevate your brand’s media strategy by collaborating with top media influencers. Contact Sprout Social today to learn how our influencer marketing platform can connect you with influential media personalities, enhance your brand’s visibility and drive engagement. Schedule a demo and start your journey towards impactful influencer partnerships.

How many media influencers are there?

Media Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do media influencers reach?

Media Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do media influencers post on social?

Media Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do media influencers charge per post?

Media Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are media influencers posts for brands?

Media Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from media influencers drive?

Media Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.