Leading by Example: The impact of business influencers

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

Connect with business influencers to leverage professional insights and drive impactful industry dialogue. We provide business influencer data to shape your strategies and achieve measurable results.

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Driving business forward with business influencer insights

Navigate the intricate landscape of the business world with our data-driven insights into key influencers. Explore the visionaries and strategists driving industry trends and corporate success, illustrated through dynamic visualizations that capture their significant impact.

Are you ready to drive your business forward with influential voices? Schedule a demo with Sprout Social today to start building powerful connections that deliver real business results.

How many business influencers are there?

Business Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do business influencers reach?

Business Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do business influencers post on social?

Business Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do business influencers charge per post?

Business Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are business influencers posts for brands?

Business Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from business influencers drive?

Business Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.