Author Influencers: unique industry data to plan your next marketing campaign

Name: Find Influencers
Creator: Sprout Social
Published: Fri Feb 21 2025

We've pulled live social data to help inform your next author influencers campaign. See the total number of author influencers on social, the average cost to sponsor their posts and more critical influencer data.

Sprout Social Product Image of Listening Performance Sentiment Summary

Social media benchmarks for author influencers

Leverage this data on author influencers to maximize the impact of your author influencer marketing campaigns and keep your brand ahead of the curve in a competitive marketplace.

Want even more author influencer data? Revolutionize your influencer marketing with data-powered social intelligence with Sprout Social Influencer Marketing. Use the form on the page to request a demo today.

How many author influencers are there?

Author Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do author influencers reach?

Author Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do author influencers post on social?

Author Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do author influencers charge per post?

Author Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are author influencers posts for brands?

Author Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from author influencers drive?

Author Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.