Social Performance

Enhance your entire business with deeper social insights

The value of social data extends much farther than social media— if it’s accessible. Without that critical knowledge, you’re left playing catch up. Sprout combines social listening and performance data to help your team make an impact and prove it.

Schedule my demo
G2

#1 Best Software, 2024

Zero in on the metrics you need to impact every part of your organization

Product UI image of Sprout Social’s Analyze by AI Assist, highlighting conversation trends on company meetups, business travel, and remote workers.Product UI image of Sprout Social displaying Smart Categories for keywords such as ‘remote workers,’ ‘HQ onsite,’ and ‘company meetup,’ with associated metrics like engagement and volume visible for each categoryProduct UI image of Sprout Social displaying a Spike Alert Summary indicating a medium sensitivity increase in the keyword ‘company meetup’.
Premium Solutions

Learn from pivotal customer conversations

Quickly ingest high volumes of business-critical insights to help enhance your ability to pivot.

Premium Solutions

Learn from pivotal customer conversations

Quickly ingest high volumes of business-critical insights to help enhance your ability to pivot.

Surface notable trends, find gaps in your industry, track consumer behavior and understand buyers’ attitude toward competitors to uncover new business opportunities.
Product UI image showing a Performance Summary on Sprout Social, highlighting customized metrics such as impressions, engagements, video views, and shares for various social media posts.Product UI image of Sprout Social displaying an X Post Analysis with engagement metrics for video and photo content, including likes, shares, and comments.Product UI image of Sprout Social showing the process of creating a share link to distribute an X Post Analysis and Performance Summary with teammates and stakeholders.
Premium Solutions

Prove the ROI of social media

Connect the dots between social initiatives and larger company goals so you can prove the true impact of your social efforts with Premium Analytics.

Premium Solutions

Prove the ROI of social media

Connect the dots between social initiatives and larger company goals so you can prove the true impact of your social efforts with Premium Analytics.

Go beyond surface-level numbers and define metrics based on the priorities of unique, individual teams in your organization.
Premium Solution Integration

Salesforce Marketing Cloud Intelligence

Give data-driven marketers their dream. Incorporate owned performance across all your social networks into overall marketing dashboards, enriched with Sprout tag and campaign data.

Premium Solution Integration

Tableau

Make the business right decisions by combining Sprout’s robust social data with other key business channels for a comprehensive view of your data in Tableau.

Learn more
Loews Hotels
The team at Sprout helped us realize we could maximize even more potential, walking us through what data might be useful based on their expertise. It’s not just the data, but the knowledge and experience and best practices Sprout brings, not only from an industry perspective, but from outside it as well.”

Simon Kopec, Director of Social Media & Content Strategy at Loew’s Hotels

Nutrisense
Chicago Bulls
Rover
Audacy
Medallia
Purdue University
Loews Hotels

Accelerate your brand growth with complete social data