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Owned Media Value

Calculate your organic social media ROI

Quickly understand how your social media content impacts your bottom line and how you can see even greater increases with Sprout Social.

Icons of a calendar, dollar sign‌ and chart, representing the measurement of social media return on investment.

We’ll estimate your paid social CPM based on your industry. If you know your company’s average CPM on social, update it below for a more accurate calculation.

Current social ROI

$___ per month

With the Sprout platform

$___ per month

Sprout Social difference

$___ increase in monthly ROI

By using Sprout Social, you could see an 82.55%* increase in impressions, resulting in an improved ROI!

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*This is a projection based on average results from a selection of Sprout Social customer case studies. Individual results may vary significantly. This is not a guarantee of any specific increase in impressions or owned media value.

Your social media efforts go further with Sprout

Brands use our social media management tools to get more value out of social media without adding to the budget. With Sprout, your team can create more engaging content, participate in key conversations and simplify workflows to spend more time on strategy. 

Close-up of a person's hands holding a purple smartphone displaying the Sprout Social interface, featuring scheduling options like "New Post," social media channel icons, a time stamp of "10:25 am," and an "AI Assist" feature with an "Add Option" button.

Better results. Lower costs.

  • Leverage AI tools to write more effective captions and reply to messages faster
  • Streamline your workflows with a social media calendar designed for faster approvals
  • Schedule and publish content at the right time for the right audience with Optimal Send Times

Learn more about these solutions

Example of a promotional Instagram post being created and scheduled on Sprout Social’s social media calendar and adding approval workflows.PublishingDisplay includes social media profile for Snouts, Paws & Tails featuring a link in the bio to their donation page and product UI showing total page views for the donation page and Sprout's Employee Advocacy stories ready to share.Brand awareness

Discover ways to achieve a greater social ROI

Learn more about improving your overall social strategy from publishing to analytics to get a bigger return on your social media investments.

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Social Media ROI

Explore content to help you define, measure and prove your social ROI—with or without Sprout.

Explore ROI content
Campbell's
Atlassian
Edelman
Make a Wish
Square
Cintas
Purdue University

See how you can get more from social media

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Frequently asked questions

Calculator Disclaimer

This calculator is provided for illustrative and marketing purposes only. The calculations and results presented are based on averages derived from a selection of Sprout Social customer case studies. The case studies selected to create the average may not be representative of all possible outcomes. Actual results may vary significantly depending on numerous factors, including but not limited to industry, target audience, content quality and strategy, and external market factors. The results generated by this calculator are not a guarantee of future performance. Sprout Social makes no warranties or representations, express or implied, about the accuracy, completeness, or suitability of the information provided and disclaims any liability for decisions made based on the results provided by this calculator. By using this tool, you acknowledge and agree to the terms of this disclaimer.