Product updates
Browse our latest product innovations, all designed to help you work faster and smarter with Sprout. Want to see the updates in action? Set up a walkthrough.
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What’s new in Sprout

Reach more viewers with AI-powered subtitles
AI Assist creates subtitles in a click, making your videos accessible and discoverable. Save time and expand your reach across global audiences.
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Bring your reports to life with image annotations
Visually communicate your insights with image annotations, making your reports more engaging, impactful and on-brand.
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Unlock a holistic customer view with Sprout and Salesforce’s Agentforce
Quickly analyze customers’ engagement history and confidently approach tricky cases with the power of Salesforce’s AI assistant and Sprout.
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Discover key social listening insights at a glance
Quickly understand the key subjects driving your topic of conversation with new Smart Categories visualizations.
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Centralize WhatsApp conversations in Sprout
Manage all customer interactions, including WhatsApp, within the Smart Inbox and Cases for efficient, streamlined customer service.
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Advance your Threads strategy with profile insights
Analyze Threads performance comprehensively with new profile-level reporting in My Reports and cross-network reports.
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Resolve cases faster with quick actions
Boost agent productivity by closing and assigning cases right from the queue view.
Learn moreGo beyond the product snapshots to see how these features really work

These workflow upgrades are right around the corner...
Dig into recent updates and helpful guidance in our live Release Notes.
Power your influencer discovery with AI
Streamline influencer management with AI
Ensure brand-safe, authentic partnerships
Elevate LinkedIn content with document support
Draft and schedule newsletters
Accelerate customer care workflows
Elevate care strategy with improved reporting
Reinforce your brand safety efforts
Protect sensitive customer information
Analyze interactions to enhance social care
Manage LinkedIn private messages
Customize posts by network
Plan availability is subject to change.


Stream the on-demand product session
Watch the expert panel session, see our upcoming Influencer Marketing updates in action and gain valuable insights to elevate your strategy.
Watch now“Influencer marketing is a core way we reach and build meaningful relationships with our customers. Sprout Social Influencer Marketing has enabled our team to find creators who align to our values and ultimately create authentic and relatable content.”
Ryan Wenstrup-Moore
Kroger

Get a private tour of the new features for you and your team
Explore the ins and outs of Sprout’s latest product updates with an expert who can point you in the right direction.
Learn more about your account features.
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