Q1 2025

Product updates

Browse our latest product innovations, all designed to help you work faster and smarter with Sprout. Want to see the updates in action? Set up a walkthrough.

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What’s new in Sprout

Example of the Generate by AI Assist prompt to create subtitles in a selected language on a video.
All plans

Reach more viewers with AI-powered subtitles

AI Assist creates subtitles in a click, making your videos accessible and discoverable. Save time and expand your reach across global audiences.

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Example of image annotations options on selected insights within a report.
Premium Analytics

Bring your reports to life with image annotations

Visually communicate your insights with image annotations, making your reports more engaging, impactful and on-brand.

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Example of Salesforce’s AI assistant within Sprout analyzing a chat interaction.
Advanced plan

Unlock a holistic customer view with Sprout and Salesforce’s Agentforce

Quickly analyze customers’ engagement history and confidently approach tricky cases with the power of Salesforce’s AI assistant and Sprout.

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Example of Smart Categories visualizations of keyword insights.
Listening

Discover key social listening insights at a glance

Quickly understand the key subjects driving your topic of conversation with new Smart Categories visualizations.

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Example of WhatsApp account update within Sprout.
All plans

Centralize WhatsApp conversations in Sprout

Manage all customer interactions, including WhatsApp, within the Smart Inbox and Cases for efficient, streamlined customer service.

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Example of Threads performance reports list and details on a specific post.
All plans

Advance your Threads strategy with profile insights

Analyze Threads performance comprehensively with new profile-level reporting in My Reports and cross-network reports.

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Example of a user closing a customer case directly from their queue.
All plans

Resolve cases faster with quick actions

Boost agent productivity by closing and assigning cases right from the queue view.

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Go beyond the product snapshots to see how these features really work

These workflow upgrades are right around the corner...

Dig into recent updates and helpful guidance in our live Release Notes.

Influencer Marketing

Power your influencer discovery with AI

Influencer Marketing

Streamline influencer management with AI

Influencer Marketing

Ensure brand-safe, authentic partnerships

All plans

Elevate LinkedIn content with document support

Employee Advocacy

Draft and schedule newsletters

Advanced plan

Accelerate customer care workflows

Premium Analytics

Elevate care strategy with improved reporting

All plans

Reinforce your brand safety efforts

All plans

Protect sensitive customer information

Premium Analytics

Analyze interactions to enhance social care

All plans

Manage LinkedIn private messages

All plans

Customize posts by network

Plan availability is subject to change.

Stream the on-demand product session

Watch the expert panel session, see our upcoming Influencer Marketing updates in action and gain valuable insights to elevate your strategy.

Watch now

“Influencer marketing is a core way we reach and build meaningful relationships with our customers. Sprout Social Influencer Marketing has enabled our team to find creators who align to our values and ultimately create authentic and relatable content.”

Ryan Wenstrup-Moore

Kroger

Get a private tour of the new features for you and your team

Explore the ins and outs of Sprout’s latest product updates with an expert who can point you in the right direction.

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