Breaking Ground | Q4 2024

Product updates

Browse our latest product innovations, all designed to help you work faster and smarter with Sprout. Want to see the updates in action? Set up a walkthrough.

What’s new in Sprout

Advanced plan

Generate on-brand post text that inspires your audience to engage

Streamline your publishing workflows with AI-generated post text options based on high-performing content written in your brand voice.

Premium Analytics

Impress leaders with analyst-level performance insights

Use Analyze by AI Assist to generate curated analyses with strategic insights for every relevant reporting widget.

Learn more
Listening

Easily recognize customer engagement trends

Surface customer insights from your conversations to guide next steps and long-term strategies for the Smart Inbox.

Currently in Beta

Listening

Discover insights tailored to your industry

Find relevant insights fast using pre-built Listening Themes, with Retail and Food & Beverage now available alongside Healthcare and Higher Ed.

Learn more
Professional plan

Simplify content creation for distributed teams

Share pre-planned content across teams, organizing templates into themes and folders and adding granularity based on profiles and regions.

Learn more
Employee Advocacy

Streamline compliance and approval workflows

Assign and notify multiple Topic Managers when their sign-off is needed on stories for specific topics or areas.

Currently in Beta

Employee Advocacy

Engage new readers with more languages in Advocacy

Expand the impact of employee content with new languages including Japanese, German, Finnish, Dutch, Swedish, Korean, Danish and Norwegian.

Learn more

Go beyond the product snapshots to see how these features really work

Spoiler alert: There’s a lot to look forward to...

Dig into recent updates and helpful guidance in our live Release Notes.

Listening

Quickly identify what’s driving conversations

All plans

Add video subtitles in seconds using AI

All plans

Post, reply and connect in any language with AI

All plans

Reinforce your brand safety efforts

All plans

Protect sensitive customer information

Premium Analytics

Customize reports with image uploads

Advanced plan

Enhance reporting with Smart Inbox filters

All plans

See profile-level Threads performance

All plans

Customize posts by network

Advanced plan

Streamline new user onboarding

Plan availability is subject to change.

Stream the on-demand product session

Get tips for implementing new features fast, plus insider perspectives on the social trends impacting brands like yours.

Watch now

“The interface is unmatched, and extremely easy to navigate and understand. Lots of integrated tools and AI features that make the product superior. Excellent customer service support.”

Malavika Thrikutam

Oliver Wyman

Hash out your best next steps in a personalized walkthrough

Explore the ins and outs of Sprout’s latest product updates with an expert who can point you in the right direction.

Learn more about your account features.

Visit the Learning Portal