Influencer Marketing

Multiply your ROI with creator-led marketing using an all-in-one platform

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Reach the right audience & foster authentic customer connections

Discover creators the way consumers discover content—by topic. Our AI-powered platform mirrors how social platforms work, helping you find brand-safe, authentic creators based on the topics your audience engages with most, so you get better results, faster.

3 Fall 2024 G2 badges awarded to Sprout Social and one Winter 2024 badge for High Performer EMEA
3 Fall 2024 G2 badges awarded to Sprout Social and one Winter 2024 badge for High Performer EMEA
3 Fall 2024 G2 badges awarded to Sprout Social and one Winter 2024 badge for High Performer EMEA
3 Fall 2024 G2 badges awarded to Sprout Social and one Winter 2024 badge for High Performer EMEA

Eager to see exactly how you can drive more impact with Sprout?

Manage influencer campaigns end to end with these features

Drive your influencer strategy with Social Intelligence

  • Competitive Analysis
    Audit competitor activity to identify market gaps and refine your strategy based on proven engagement.
  • Trend Reports
    Capture real-time pulse on the products, themes and personalities shaping your industry’s conversations.
  • Industry Analysis
    Identify the creators owning the topics your audience cares about to ensure your brand stands out on the right platforms.

Find the right creators

  • Creator Discovery
    Surface high-impact partners with AI-powered, topic-led search that mirrors how consumers actually discover content.
  • Brand Safety
    Protect your reputation with configurable safety reports, using AI to analyze years of creator content for alignment with your specific brand values.
  • Intelligent Vetting
    Qualify influencers with confidence using AI-powered Brand Fit Score to ensure every partnership is built on topical resonance and authenticity.

Activate influencer campaigns

  • Influencer CRM
    Centralize creator relationships to organize and compare influencers, view custom fields and benchmark campaign performance goals. Use AI-powered Creator Suggestions to find additional creators who match your criteria.
  • Boost Creator Content
    Turn organic success into paid impact. Request Partnership Ad permissions and boost high-performing influencer content directly in-platform to scale your reach and drive results.
  • Approvals
    Execute your on-brand Social Intelligence strategy through streamlined content submissions and approvals in Creator Hub.

Measure your perform­ance

  • Modular Campaign Summary
    Automatically translate campaign performance into business impact with customizable reports that highlight the metrics your leadership cares about.
  • Report Builder
    Create customized reports based on your needs or select from a library of template designs to prove program value.
  • Precise Attribution
    Connect creator content to the bottom line with affiliate links, UTMs or pixels.

Discover untapped markets with engaging influencer content

See how your organization can align influencer marketing with social media management in a 1:1 chat with our team.

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Learn more about influencer marketing

  • Example of adding a new story to Employee Advocacy by Sprout Social.

    The Influencer Marketing Directory

    Use Sprout’s unique, proprietary influencer marketing data and trends to help you find influencers for your next marketing campaign!

    Read more
  • Example of creating message ideas that your employees can use to share on LinkedIn, X (formerly known as Twitter), Facebook and Instagram in Employee Advocacy by Sprout Social.

    2024 Influencer Marketing Benchmarks Report

    Measure your campaigns against other industry players, set meaningful ROI expectations and craft influencer content audiences want.

    Read more
  • Example of an option to generate a newsletter preview or send the newsletter in Employee Advocacy by Sprout Social.

    What is influencer marketing: An influencer strategy guide for 2024

    Learn about the evolving world of influencer marketing in this guide from understanding the types of influencers to crafting effective strategies.

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  • Example of featured stories to share in Employee Advocacy by Sprout Social.

    A 6-point framework for maximizing influencer marketing ROI

    Learn how to maximize your influencer marketing return on investment using this six-point framework for influencer strategy.

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  • How to find influencers for your brand’s marketing campaign

    Considering influencer marketing for your business? Discover how to find the right influencers for your brand today.

    Read more
  • AI influencer marketing: Enhancing your campaigns with AI tools

    Sprout explains which AI influencer marketing tools and techniques can set your campaigns up for success.

    Read more