Webinar

What Your Agency Needs to Know About Social Marketing

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Webinar Details

Agency social marketing and social media management are tough. Whether you’re in charge of managing multiple accounts on behalf of several clients or just a few key profiles, it’s a totally different ballgame than managing social in-house. There are different strategies and rules that you need to embrace to succeed.

That’s why Sprout Social has invited representatives from the world’s leading agencies to join us for a discussion on how to make sure your organization succeeds on social media. This roundtable discusses some the most important questions our customers and fans had, including how to:

  • Group Your Social Media Pages
  • Structure Your Social Organization
  • Listen for Brand Keywords on Social
  • Track Specific Campaigns and Initiatives
  • Understand which Metrics are Important to Clients

The Presenters

Greg Mullen

Sr. Product Specialist, Agency
Sprout Social

Greg is a senior member of Sprout Social’s agency solutions team and has years of experience developing social strategy for shops of all sizes. When he isn't pouring over blog posts he can usually be found exploring Chicago's unique neighborhoods and breweries. Find him on Twitter @gmmullen

Mike Gallagher

Sr. Product Specialist, Agency
Sprout Social

Mike is a senior member of Sprout Social’s agency solutions team and has years of experience developing social strategy for shops of all sizes. When he isn’t helping agency contacts optimize their clients’ social presence he can be found on the course working on his short game. @Mgallagher1983

Pam Moore

CEO & Co-founder
Marketing Nutz

Pam Moore is the CEO & Co-Founder of Marketing Nutz, an agile, full service experiential social brand, digital content marketing & conversion optimization media agency. Pam is ranked by Forbes as a Top 10 Social Media Power Influencer, is an avid international keynote speaker and best-selling author. Follow her on Twitter @pammktgnut

Randy Ksar

VP of Digital
Voce Communications

Randy is the VP of Digital at Voce Communications, a PR & digital agency based out of Sunnyvale, California in the heart of Silicon Valley. Previously, he worked in various digital marketing and community-focused roles at companies like Visa, Motorola Mobility, and Yahoo!. He is a father of two cute boys, husband of an amazing wife, loves running marathons and fundraises for the Leukemia & Lymphoma Society. @djksar

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