Political candidates seem to have embraced social media as a way to connect with supporters and potential voters. With the 2012 presidential race in full swing, candidates are turning to social media platforms – in particular, Twitter – to drum up support.

Recently Twitter launched a new official account, @Gov, to track creative uses of the site by political figures, governments, and related organizations.

The @Gov account is managed by Twitter’s political team and its goal is to track and share examples of engaging political campaigns and initiatives on the microblogging site. The team was careful to note that retweets don’t necessarily equal political endorsements.

With only 13 tweets the account is still young, but already shows promise of healthy engagement. The team – headed by Adam Sharp, the former executive producer of digital services at CSPAN, and staffed by Colin Crowell, formerly a senior advisor to FCC chairman Julius Genachowski – has already retweeted and replied to its followers.

As the 2012 presidential race heats up, more candidates and voters will turn to channels like Twitter to share their voice. Twitter has been instrumental thus far as many candidates – such as Barack Obama and Newt Gingrich – have personal profiles to communicate with supporters. Additionally voters can participate in Twitter Town Halls where a hashtag is used to submit questions for candidates.

If your organization is involved in politics, now’s the time to start getting involved in more social media conversations and events. The @Gov account can be a valuable resource for current and future campaigns.

[Via: All Twitter, Image: SS&SS]