Social Media Branding

Creating & Maintaining A Social Media Branding Strategy

How is your brand perceived on social media? Are you the humorous brand that’s always ready with a witty reply? Or are you more of an informational resource that people go to for industry news and guides? The way your audience views your brand all comes down to your social media branding.

While you can’t tell people how to feel about your brand, you can project the image you’d like to convey. This collection of articles will walk you through everything you need to know about how to establish and maintain your brand on social media.

Branding Your Social Profiles

The first place to start with your social media branding is crafting your profiles. Your profiles are often the first impression people have of your company on social media if they don’t already know who you are. So you want to ensure it’s impactful and entices them enough to hit the follow button. Check out these articles to create a social media profile that showcases what your brand is all about.

How to Craft the Best Instagram Bios for Businesses

On Instagram you have very limited space to grab someone’s attention. That’s why so many social media experts will put… Read More

The Picture Perfect Instagram Bio

Your Instagram bio is prime real estate. It’s the only place you get a clickable link to drive your followers to a landing page or your website. It’s also where people will go in order to figure out what your company actually does. Make the most of the space with these handy tips.

8 Twitter Bio Ideas to Attract More Followers

How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or… Read More

A Twitter Bio Worth Following

There are plenty of creative ways you can use your Twitter bio. You don’t have to limit yourself to the generic “My business does X” description. Differentiate yourself by trying out these eight Twitter bio ideas to stand out.

What Your Twitter Handle Says About Your Business

On the surface, choosing a Twitter handle for your business seems like a pretty straightforward process. Just head over to… Read More

Choosing Your Handle

Your bio isn’t the only part of your Twitter profile that speaks for your brand. Your Twitter Handle defines how people mention you and is essentially your “ID” on the platform. For some brands, it’s as simple as using your company name. But for others, it’s not as straightforward. Here’s how to choose the perfect Twitter Handle for your business. The tips apply to your other social profiles as well.

Building Your Brand

If you’re just starting out or don’t have a huge presence online, you’ll want to focus on building your brand. You need to get the word out and make your brand known. Check out these articles create the building blocks for your brand.

Choose the Right Social Channels

Not every social network will be the right fit for your brand. For instance, your target audience might not be active on the platform. Sometimes the type of content you create won’t resonate on every social network. Follow the tips in this article to match your brand to the right social media channels.

How to Find the Best Social Media Channels for Your Business

Does your business need a Twitter account? Is Snapchat the right social media app to expand your brand? Should you… Read More

Find Your Voice

Your brand’s voice is one of the things that differentiates you from your competitors. But how do you know what your “voice” is? And how do you keep it consistent across all your marketing channels? This guide is packed with everything you need to know.

5 Simple Ways to Define & Maintain Your Brand Voice

Every time your business launches an advertisement, updates website copy, speaks at a conference or posts on social media, you… Read More

Get Inspiration From Other Brands

If you’re struggling to find your lane on Instagram, one of the best places to look is other accounts. You don’t want to copy exactly what other brands do, but they can give you ideas. Start with these 21 accounts that are shining examples of great branding on Instagram.

21 Instagram Accounts to Follow for Brand Inspiration

If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. Read More

Maintaining Your Brand

Establishing what your brand is all about is a good start. But unless you’re sticking to what you outlined, it doesn’t really matter. The articles below will help you implement your branding strategy and stay consistent.

How to Create a Social Media Style Guide: 10 Things to Include

We’ve all seen our fair share of social media fails over the years. From small startups to international corporations, no brand… Read More

Create a Style Guide

One of the best ways to keep everyone on your team aligned is to formalize your branding and style guidelines. If you’re unsure of where to start, this article will walk you through how to create a social media style guide from scratch.

How to Recover From Social Media Fails

Every company’s worst nightmare is experiencing a social media fail. Whether it’s Tweeting something inappropriate, misusing a hashtag or auto-Tweeting… Read More

Avoid Embarrassing Social Media Fails

We’ve all seen headlines of companies that Tweeted something inappropriate or made an insensitive post on Instagram. While these situations are setbacks, they don’t have to be the end of your brand. Follow these tips to avoid and recover from social media fails.

10 Social Media Branding Strategies Every Business Should Follow

Social media can be used for a variety of purposes. Whether it’s social selling, content marketing or customer support,… Read More

Get Strategic

Are you just making up your brand as you go along, or do you have a strategy in place to make sure you’re sticking to it? The better prepared you are, the easier it is to stay on brand. Here are some tips to perfect your strategy:

Auditing Your Brand

Every now and then, it’s helpful to go back and audit your social media branding. Did you recently change your logo? Did your company shift to target a new customer base? If so, you may need to go back and update your social media profiles to reflect the changes. Or you might just want to audit your social media posts to make sure your team is staying on-brand. Whatever the situation, these articles will walk you through how to effectively audit your social profiles.

Do a Complete Social Media Cleanup

Start by doing a complete cleanup of your social strategy. While the process might seem intimidating, we provide you with checklists and step-by-step instructions on how to pull it all off.

Is It Time for a Social Media Clean Up?

Our online lives get just as cluttered as our homes do, only it’s much harder to spot on the internet. Read More

Audit Your Instagram Account

Does your Instagram account accurately reflect your brand? It’s not uncommon for brands to switch up their strategies from time to time. Just make sure your page still looks consistent and aligns with your branding guidelines. And don’t worry, it doesn’t take days to do. We’ve broken down how to do an Instagram audit in 60 minutes or less.

How to Do an Instagram Audit in 60 Minutes or Less

Does your Instagram account need a boost? Have you gone months or even years without ever analyzing what’s working and… Read More

Audit Your Twitter Account

Your brand isn’t only about the photos you use and your voice. Who you follow on Twitter, how quickly you reply to Tweets and other things you may not have thought of all play a role in the way people look at your brand. Take some time to audit your Twitter profile and consider what it says about your brand.

The 20 Minute Twitter Audit

You want to analyze the performance of your Twitter account, but don’t want to spend three hours doing it. You’re… Read More

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