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Creating & Maintaining A Social Media Branding Strategy

How is your brand perceived on social media? Are you the humorous brand that’s always ready with a witty reply? Or are you more of an informational resource that people go to for industry news and guides? The way your audience views your brand all comes down to your social media branding.

While you can’t tell people how to feel about your brand, you can project the image you’d like to convey. This collection of articles will walk you through everything you need to know about how to establish and maintain your brand on social media.

Branding Your Social Profiles

The first place to start with your social media branding is crafting your profiles. Your profiles are often the first impression people have of your company on social media if they don’t already know who you are. So you want to ensure it’s impactful and entices them enough to hit the follow button. Check out these articles to create a social media profile that showcases what your brand is all about.

The Picture Perfect Instagram Bio

Your Instagram bio is prime real estate. It’s the only place you get a clickable link to drive your followers to a landing page or your website. It’s also where people will go in order to figure out what your company actually does. Make the most of the space with these handy tips.

A Twitter Bio Worth Following

There are plenty of creative ways you can use your Twitter bio. You don’t have to limit yourself to the generic “My business does X” description. Differentiate yourself by trying out these eight Twitter bio ideas to stand out.

Building Your Brand

If you’re just starting out or don’t have a huge presence online, you’ll want to focus on building your brand. You need to get the word out and make your brand known. Check out these articles create the building blocks for your brand.

Choose the Right Social Channels

Not every social network will be the right fit for your brand. For instance, your target audience might not be active on the platform. Sometimes the type of content you create won’t resonate on every social network. Follow the tips in this article to match your brand to the right social media channels.

Find Your Voice

Your brand’s voice is one of the things that differentiates you from your competitors. But how do you know what your “voice” is? And how do you keep it consistent across all your marketing channels? This guide is packed with everything you need to know.

Get Inspiration From Other Brands

If you’re struggling to find your lane on Instagram, one of the best places to look is other accounts. You don’t want to copy exactly what other brands do, but they can give you ideas. Start with these 21 accounts that are shining examples of great branding on Instagram.

Auditing Your Brand

Every now and then, it’s helpful to go back and audit your social media branding. Did you recently change your logo? Did your company shift to target a new customer base? If so, you may need to go back and update your social media profiles to reflect the changes. Or you might just want to audit your social media posts to make sure your team is staying on-brand. Whatever the situation, these articles will walk you through how to effectively audit your social profiles.

How to Perform a Social Media Audit

Start by doing a complete cleanup of your social strategy. While the process might seem intimidating, we provide you with a template and step-by-step instructions on how to pull it all off.

Audit Your Instagram Account

Does your Instagram account accurately reflect your brand? It’s not uncommon for brands to switch up their strategies from time to time. Just make sure your page still looks consistent and aligns with your branding guidelines. And don’t worry, it doesn’t take days to do. We’ve broken down how to do an Instagram audit in 60 minutes or less.

Audit Your Twitter Account

Your brand isn’t only about the photos you use and your voice. Who you follow on Twitter, how quickly you reply to Tweets and other things you may not have thought of all play a role in the way people look at your brand. Take some time to audit your Twitter profile and consider what it says about your brand.

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