Why you need a social media customer service plan
June 5, 2019 — Being a customer these days means that you have a wide variety of service channels to choose from. No longer… Read More
Jenn Chen
Jenn Chen is an SF-based digital strategist, photographer, and writer who works with specialty coffee companies to make them look awesome online. She also has a penchant for cake donuts. Connect with her online @thejennchen & at jennchen.com.
7-step guide to creating a Facebook marketing strategy
May 16, 2019 — Facebook still reigns as one of the most widely used online platforms by adults. And the… Read More
An expert’s guide to influencer marketing
May 5, 2019 — A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems… Read More
15 Facebook stats every marketer should know for 2019
April 19, 2019 — Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it… Read More
How to regram on Instagram
April 12, 2019 — Incorporating others’ content into your Instagram feed is a common and effective Instagram strategy. User-generated content (UGC) is often… Read More
The ultimate social media listening guide for marketers
March 26, 2019 — You’ve heard the talk about social media listening but now you want to know how to put it to use. Read More
The complete guide to Facebook listening
February 25, 2019 — Outside of the day-to-day responses to posts and messages, how often do you take a step back and look at… Read More
The complete guide to Twitter listening
February 21, 2019 — If you’re using social media solely to promote your business, then you’re missing out on a whole other facet of… Read More
13 must-know Instagram hacks for brands
January 31, 2019 — Dozens of new features are released on Instagram every year. Not everything works perfectly and that’s why these Instagram hacks… Read More
7 social media trends to watch in 2019
January 18, 2019 — With another year in the books, we like to take a look back at what transpired and make informed predictions… Read More
8 Twitter tools to complement your social media marketing
December 13, 2018 — With every year, new Twitter tools pop up and others die off. Here’s an updated list on which Twitter tools… Read More
Social media checklist: Action items for social marketers in 2019
December 13, 2018 — Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to… Read More
Planning & executing social media for global brands
December 6, 2018 — When designing a social media strategy for a global brand, there are many things to take into consideration. Should you… Read More
The ultimate guide to Twitter for small business
November 14, 2018 — As a small business owner, you only have so much time to focus on social media. Marketing is rarely given… Read More
How to get started on your content marketing strategy
October 30, 2018 — Gone are the days where content means the blog posts your company writes. Instead, content marketing now includes a diverse… Read More
Guide to Understanding Pinterest Analytics
October 15, 2018 — The key to confirming that your new social content strategy works is through understanding your analytics reports. Without careful evaluation… Read More
5 fitness brands winning social media
October 8, 2018 — Workout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their… Read More
Using Pinterest to market wedding brands, services and venues
September 19, 2018 — Forty million people a year use Pinterest to plan for their wedding. If you’re in the… Read More
Facebook advertising cost: Everything you need to optimize your ROI
September 6, 2018 — Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses… Read More
Social Media Ideas for Business
August 28, 2018 — So your business has been going at this social media thing for a while and you’re feeling good. You’re confident… Read More