Planning & executing social media for global brands
December 6, 2018 — When designing a social media strategy for a global brand, there are many things to take into consideration. Should you… Read More
Jenn Chen
Jenn Chen is an SF-based digital strategist, photographer, and writer who works with specialty coffee companies to make them look awesome online. She also has a penchant for cake donuts. Connect with her online @thejennchen & at jennchen.com.
Twitter tips for small businesses
November 14, 2018 — As a small business owner, you only have so much time to focus on social media. Marketing is rarely given… Read More
How to get started on your content marketing strategy
October 30, 2018 — Gone are the days where content means the blog posts your company writes. Instead, content marketing now includes a diverse… Read More
Guide to Understanding Pinterest Analytics
October 15, 2018 — The key to confirming that your new social content strategy works is through understanding your analytics reports. Without careful evaluation… Read More
5 fitness brands winning social media
October 8, 2018 — Workout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their… Read More
Using Pinterest to market wedding brands, services and venues
September 19, 2018 — Forty million people a year use Pinterest to plan for their wedding. If you’re in the wedding… Read More
Facebook advertising cost: Everything you need to optimize your ROI
September 6, 2018 — Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses… Read More
Social Media Ideas for Business
August 28, 2018 — So your business has been going at this social media thing for a while and you’re feeling good. You’re confident… Read More
14 Ways to Outsmart the Instagram Algorithm
August 16, 2018 — If you’ve been on Instagram recently, you’ll notice you probably haven’t received as many likes or comments as you did… Read More
The Ultimate Social Media for Museums Guide
July 25, 2018 — A challenge for every organization that grows a year older is how to stay relevant with the technology of today. Read More
15 Pinterest Statistics Every Marketer Should Know in 2018
June 25, 2018 — For its dedicated users, Pinterest acts as a place to research, learn and shop. They’re more likely to spend more… Read More
What Are Twitter Impressions & Why Are They So Important to Twitter?
June 11, 2018 — Of the numerous Twitter metrics to track, Twitter impressions should be high on your list. When combined with other… Read More
5 Step Pinterest Marketing Strategy to Dominate 2018
May 31, 2018 — Pinterest isn’t just for lifestyle bloggers and home chefs. Implementing a Pinterest marketing strategy for your business may increase sales… Read More
12 Clever Social Media Promotion Ideas You’re Not Using
May 22, 2018 — Your content is all published and you’ve registered all your social accounts. Now what? How do you get the word… Read More
How to Run a Social Media Takeover From Start to Finish
April 25, 2018 — If you’re looking to spice up your social media marketing, try your hand at a takeover. A social media takeover… Read More
The Complete Guide to Social Media for Restaurants & Bars
April 24, 2018 — With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some… Read More
9 of the Best Twitter Analytics Tools of 2018
April 10, 2018 — Being on Twitter sometimes feels like you’re broadcasting into a vacuum. It seems even more like a vacuum when you’re… Read More
8 Advanced Copywriting Hacks to Keep in Your Back Pocket When Writing For Social
March 27, 2018 — Having good copywriting skills is an important part of a social media manager’s toolkit. On Twitter you have to tell… Read More
How to Craft the Best Instagram Bios for Businesses
March 21, 2018 — On Instagram you have very limited space to grab someone’s attention. That’s why so many social media experts will put… Read More
10 Textbook Strategies for Social Media in Higher Education
March 6, 2018 — Managing social media in higher education is a unique challenge. At first glance, you would speak to the students attending… Read More