What you need to know to create a social media budget
March 5, 2020 — No matter what size company you’re at or if you’re just a team of one, the value of social media… Read More
Jenn Chen
Jenn Chen is an SF-based digital strategist, photographer, and writer who works with specialty coffee companies to make them look awesome online. She also has a penchant for cake donuts. Connect with her online @thejennchen & at jennchen.com.
Why brands need a social media monitoring strategy
February 18, 2020 — It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye… Read More
The Complete Guide to Social Media for Restaurants & Bars
January 27, 2020 — With more than 371 million posts tagged #food and 41 million with #drinks, food and beverage photos are easily some… Read More
Social media manager vs. community manager: What’s the difference?
January 26, 2020 — Does the person who post as your brand on Facebook also work to develop the community that the company is… Read More
5 actionable strategies for social media branding
January 24, 2020 — While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over… Read More
Important Instagram stats you need to know for 2020
January 23, 2020 — Instagram turns a big 10 years in 2020 and it’s safe to say that the social networking app has changed… Read More
12 Clever Social Media Promotion Ideas You’re Not Using
January 22, 2020 — Your content is all published and you’ve registered all your social accounts. Now what? How do you get the word… Read More
How to Craft the Best Instagram Bios for Businesses
January 21, 2020 — On Instagram you have very limited space to grab someone’s attention. That’s why so many social media experts will put… Read More
7 steps to an effective Facebook marketing strategy
January 21, 2020 — Facebook still reigns as one of the most widely used online platforms by adults. And the… Read More
How to Write a Successful Social Media Proposal (Free Template Included)
January 15, 2020 — For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential… Read More
Organic Instagram growth strategies to build your brand
January 15, 2020 — In the near decade that Instagram has been around, its feed and app have gone through many iterations. With every… Read More
Social media demographics to inform your brand’s strategy in 2020
January 15, 2020 — User demographic statistics for any social media network are an essential piece of data for any marketing strategy. Just like… Read More
The most important social media metrics to track
January 10, 2020 — From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On… Read More
How to set up a social media for travel marketing strategy
December 17, 2019 — We’ve all seen the social posts: selfies from a beach vacation, airplane wings en route to a faraway destination and… Read More
What is influencer marketing: How to develop your strategy
December 3, 2019 — A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems… Read More
How to regram on Instagram
December 3, 2019 — Incorporating others’ content into your Instagram feed is a common and effective element of any Instagram… Read More
Instagram Likes: How to get more and why they still matter
December 2, 2019 — Despite being one of the first social metrics that indicate post performance, Likes on Instagram still stand as a go-to… Read More
Creating an online review management strategy
December 1, 2019 — Reviews for local businesses are everywhere. As consumers, we search for opinions and ask our friends for recommendations. From the… Read More
How to write a social media case study (with template)
October 10, 2019 — You’ve got a good number of social media clients under your belt and you feel fairly confident in your own… Read More
9 Instagram post ideas to spice up your account
September 24, 2019 — Managing an Instagram brand account isn’t easy. It’s an ongoing juggle of posting at the perfect time, engaging on the… Read More