AdWords Quality Score: What marketers need to know
August 14, 2019 — As a digital marketer, it’s useful to have all kinds of knowledge in your skills toolkit. At any given time,… Read More
Jenn Chen
Jenn Chen is an SF-based digital strategist, photographer, and writer who works with specialty coffee companies to make them look awesome online. She also has a penchant for cake donuts. Connect with her online @thejennchen & at jennchen.com.
What Is an API & Why Does It Matter for Social Media?
August 9, 2019 — Your Internet experience runs on APIs. The acronym has helped you compare the best prices for flights, allowed you to… Read More
Creating an online review management strategy
August 1, 2019 — Reviews for local businesses are everywhere. As consumers, we search for opinions and ask our friends for recommendations. From the… Read More
The most important social media metrics to track
July 30, 2019 — From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On… Read More
Project management tools for social media managers
July 25, 2019 — If you’re like the average social media manager, you’ve got a suite of skills and a set of projects… Read More
Social media manager vs. community manager: What’s the difference?
June 18, 2019 — Does the person who post as your brand on Facebook also work to develop the community that the company is… Read More
Why you need a social media customer service plan
June 5, 2019 — Being a customer these days means that you have a wide variety of service channels to choose from. No longer… Read More
7-step guide to creating a Facebook marketing strategy
May 16, 2019 — Facebook still reigns as one of the most widely used online platforms by adults. And the… Read More
What is influencer marketing and how to build a strategy
May 5, 2019 — A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems… Read More
15 Facebook stats every marketer should know for 2019
April 19, 2019 — Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it… Read More
How to regram on Instagram
April 12, 2019 — Incorporating others’ content into your Instagram feed is a common and effective element of any Instagram… Read More
The ultimate social media listening guide for marketers
March 26, 2019 — You’ve heard the talk about social media listening but now you want to know how to put it to use. Read More
The complete guide to Facebook listening
February 25, 2019 — Outside of the day-to-day responses to posts and messages, how often do you take a step back and look at… Read More
The complete guide to Twitter listening
February 21, 2019 — If you’re using social media solely to promote your business, then you’re missing out on a whole other facet of… Read More
13 must-know Instagram hacks for brands
January 31, 2019 — Dozens of new features are released on Instagram every year. Not everything works perfectly and that’s why these Instagram hacks… Read More
7 social media trends to watch in 2019
January 18, 2019 — With another year in the books, we like to take a look back at what transpired and make informed predictions… Read More
8 Twitter tools to complement your social media marketing
December 13, 2018 — With every year, new Twitter tools pop up and others die off. Here’s an updated list on which Twitter tools… Read More
Social media checklist: Action items for social marketers in 2019
December 13, 2018 — Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to… Read More
Planning & executing social media for global brands
December 6, 2018 — When designing a social media strategy for a global brand, there are many things to take into consideration. Should you… Read More
The ultimate guide to Twitter for small business
November 14, 2018 — As a small business owner, you only have so much time to focus on social media. Marketing is rarely given… Read More