Social media demographics to inform your brand’s strategy in 2020
January 15, 2020 — User demographic statistics for any social media network are an essential piece of data for any marketing strategy. Just like… Read More
Jenn Chen
Jenn Chen is an SF-based digital strategist, photographer, and writer who works with specialty coffee companies to make them look awesome online. She also has a penchant for cake donuts. Connect with her online @thejennchen & at jennchen.com.
How to set up a social media for travel marketing strategy
December 17, 2019 — We’ve all seen the social posts: selfies from a beach vacation, airplane wings en route to a faraway destination and… Read More
What is influencer marketing: How to develop your strategy
December 3, 2019 — A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems… Read More
How to regram on Instagram
December 3, 2019 — Incorporating others’ content into your Instagram feed is a common and effective element of any Instagram… Read More
Instagram Likes: How to get more and why they still matter
December 2, 2019 — Despite being one of the first social metrics that indicate post performance, Likes on Instagram still stand as a go-to… Read More
Creating an online review management strategy
December 1, 2019 — Reviews for local businesses are everywhere. As consumers, we search for opinions and ask our friends for recommendations. From the… Read More
Organic Instagram growth strategies
November 15, 2019 — In the near decade that Instagram has been around, its feed and app have gone through many iterations. With every… Read More
5 actionable strategies for social media branding
October 24, 2019 — While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over… Read More
How to write a social media case study (with template)
October 10, 2019 — You’ve got a good number of social media clients under your belt and you feel fairly confident in your own… Read More
7 steps to an effective Facebook marketing strategy
October 10, 2019 — Facebook still reigns as one of the most widely used online platforms by adults. And the… Read More
9 Instagram post ideas to spice up your account
September 24, 2019 — Managing an Instagram brand account isn’t easy. It’s an ongoing juggle of posting at the perfect time, engaging on the… Read More
How to take good Instagram photos: 5 tips to try now
September 4, 2019 — When Instagram first began in 2010, smartphone cameras were still lacking in features and quality. Instagram photos were taken with… Read More
How to Write a Successful Social Media Proposal (Free Template Included)
August 28, 2019 — For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential… Read More
AdWords Quality Score: What marketers need to know
August 14, 2019 — As a digital marketer, it’s useful to have all kinds of knowledge in your skills toolkit. At any given time,… Read More
What Is an API & Why Does It Matter for Social Media?
August 9, 2019 — Your Internet experience runs on APIs. The acronym has helped you compare the best prices for flights, allowed you to… Read More
The most important social media metrics to track
July 30, 2019 — From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On… Read More
Project management tools for social media managers
July 25, 2019 — If you’re like the average social media manager, you’ve got a suite of skills and a set of projects… Read More
Social media manager vs. community manager: What’s the difference?
June 18, 2019 — Does the person who post as your brand on Facebook also work to develop the community that the company is… Read More
Why you need a social media customer service plan
June 5, 2019 — Being a customer these days means that you have a wide variety of service channels to choose from. No longer… Read More
15 Facebook stats every marketer should know for 2019
April 19, 2019 — Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it… Read More