Jenn Chen, Author at Sprout Social

Food & Restaurants • Intermediate • Retail • Review Management • Review Sites • Social Media Engagement • Travel & Hospitality

How to effectively run a multi-location review management strategy

October 22, 2020 — Managing reviews can be a challenge for businesses with a single location, so when you have multiple locations or a… Read More

Beginner • Intermediate • Social Media Content • Social Media Strategy

A guide to content ideation & development

October 8, 2020 — There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think… Read More

LinkedIn • Recruiting

11 Tips for LinkedIn recruiting to stand out from the crowd

September 24, 2020 — At 706+ million users in 200+ countries, LinkedIn is one of the most used social media… Read More

Instagram • Social Media Engagement

What is influencer marketing: How to develop your strategy

September 17, 2020 — A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems… Read More

Community Management • Social Media Engagement • Social Media Strategy

5 Tips for hosting a successful virtual conference or event

August 31, 2020 — With the COVID-19 pandemic limiting travel and crowded in-person gatherings, virtual conferences and events have replaced… Read More

Retail • Social Media Engagement

How to set ecommerce social media up for success

August 20, 2020 — When social media first came onto the scene, it was designed for people to connect to one another. But as… Read More

Instagram • Social Media Analytics

How to get more Instagram Likes (and why they still matter)

August 20, 2020 — Despite being one of the first social metrics that indicate post performance, Likes on Instagram still stand as a go-to… Read More

Social Media Content

12 Clever Social Media Promotion Ideas You’re Not Using

August 5, 2020 — Your content is all published and you’ve registered all your social accounts. Now what? How do you get the word… Read More

Beginner • Expert • Instagram • Intermediate • Social Media Analytics • Social Media Trends

Important Instagram stats you need to know for 2020

August 5, 2020 — Instagram turns a big 10 years in 2020 and it’s safe to say that the social networking app has changed… Read More

Facebook

7 steps to an effective Facebook marketing strategy

August 5, 2020 — Facebook still reigns as one of the most widely used online platforms by adults. And the… Read More

Agency • Social Media Engagement • Templates & Tools

How to Write a Successful Social Media Proposal (Free Template Included)

August 4, 2020 — For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential… Read More

Social Media Analytics • Social Media Strategy

The most important social media metrics to track

August 4, 2020 — From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On… Read More

Social Media Engagement

Brand voice: What it is & why it matters

August 4, 2020 — In branding work, people often think about how a brand looks visually, from fonts to colors to design styles. What… Read More

Social Media Analytics

Social media demographics to inform your brand’s strategy in 2020

August 4, 2020 — User demographic statistics for any social media network are an essential piece of data for any marketing strategy. Just like… Read More

Instagram • Social Media Content

9 Instagram post ideas to spice up your account

August 3, 2020 — Managing an Instagram brand account isn’t easy. It’s an ongoing juggle of posting at the perfect time, engaging on the… Read More

Instagram

Organic Instagram growth strategies to build your brand

August 3, 2020 — In the near decade that Instagram has been around, its feed and app have gone through many iterations. With every… Read More

Facebook • Social Media Engagement

Expert tips on using Facebook for your small business

July 30, 2020 — As an owner or employee of a small business, we know your time is limited. Marketing isn’t your only hat… Read More

Marketing Disciplines • Social Media Content

What is content marketing & why is it important?

July 9, 2020 — Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But… Read More

Social Media Strategy • Twitter

How to manage multiple Twitter accounts easily

June 22, 2020 — There may come a time in your social media career where you look at your brand and wonder, “Is it… Read More

YouTube

7 steps to a successful social media video marketing strategy

June 17, 2020 — Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of… Read More

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Jenn Chen