What is content marketing & why is it important?
July 9, 2020 — Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But… Read More
Jenn Chen
Jenn Chen is an SF-based digital strategist, photographer, and writer who works with specialty coffee companies to make them look awesome online. She also has a penchant for cake donuts. Connect with her online @thejennchen & at jennchen.com.
How to manage multiple Twitter accounts easily
June 22, 2020 — There may come a time in your social media career where you look at your brand and wonder, “Is it… Read More
7 steps to a successful social media video marketing strategy
June 17, 2020 — Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of… Read More
How to improve your social media engagement
May 14, 2020 — How is it that you can post so often with seemingly good content but people just aren’t engaging with it?… Read More
Instagram ads vs Facebook ads: Which is better for your business?
May 7, 2020 — You’ve got a limited social advertising budget but you don’t know where to drop it: Facebook or Instagram? It’s a… Read More
How to Write a Successful Social Media Proposal (Free Template Included)
May 6, 2020 — For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential… Read More
The most important social media metrics to track
May 6, 2020 — From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On… Read More
Important Instagram stats you need to know for 2020
May 6, 2020 — Instagram turns a big 10 years in 2020 and it’s safe to say that the social networking app has changed… Read More
Organic Instagram growth strategies to build your brand
May 5, 2020 — In the near decade that Instagram has been around, its feed and app have gone through many iterations. With every… Read More
Social media demographics to inform your brand’s strategy in 2020
May 5, 2020 — User demographic statistics for any social media network are an essential piece of data for any marketing strategy. Just like… Read More
6 Social media tips for banks and financial institutions
April 16, 2020 — The best marketers are those who can make some of the most mundane subjects come to life. How do you… Read More
Twitter chats: How to successfully host & participate in them
April 13, 2020 — Twitter chats have been around for quite a few years on the platform. Once hashtags were created, the virtual public… Read More
LinkedIn for colleges: Best practices for higher education
April 6, 2020 — For new graduates, researching potential colleges, searching for new jobs and maintaining your alumni connections have always been a challenge. Read More
What you need to know to create a social media budget
March 5, 2020 — No matter what size company you’re at or if you’re just a team of one, the value of social media… Read More
Why brands need a social media monitoring strategy
February 18, 2020 — It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye… Read More
The Complete Guide to Social Media for Restaurants & Bars
January 27, 2020 — With more than 371 million posts tagged #food and 41 million with #drinks, food and beverage photos are easily some… Read More
Social media manager vs. community manager: What’s the difference?
January 26, 2020 — Does the person who post as your brand on Facebook also work to develop the community that the company is… Read More
5 actionable strategies for social media branding
January 24, 2020 — While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over… Read More
12 Clever Social Media Promotion Ideas You’re Not Using
January 22, 2020 — Your content is all published and you’ve registered all your social accounts. Now what? How do you get the word… Read More
How to Craft the Best Instagram Bios for Businesses
January 21, 2020 — On Instagram you have very limited space to grab someone’s attention. That’s why so many social media experts will put… Read More