Social Media Strategy

Dive into best practices for overall social media strategy.

Featured

Categories
- Social Media Management
- Social Media Publishing
12 effective social media automation tools to use in 2025
Published on October 8, 2025 Reading time 13 minutes
Categories
- Customer Zero
- Customer Zero: Social media marketing
Social media marketing: What it is and how to build your strategy
Published on February 19, 2025 Reading time 33 minutes
Categories
- Social Media Content
- Social Media Marketing
How to craft an effective social media content strategy
Published on September 16, 2025 Reading time 10 minutes

All Social Media Strategy

Categories
- Data Report
- Higher Education
Higher Education Social Media Benchmarks for 2023
Categories
- Data Report
- Healthcare
Hospital and Healthcare Social Media Benchmarks for 2023

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Categories
- Social Media Marketing
- Social Media Strategy
Social media and hospitality: How 3 brands are serving 5-star experiences
Published on July 18, 2023 Reading time 5 minutes
Categories
- Social Media Content
- Social Media Marketing
How to take smart risks with lo-fi social content
Published on June 29, 2023 Reading time 5 minutes
Categories
- Customer Care
- Customer Experience
Omnichannel customer experience: exploring seamless customer journeys
Published on June 26, 2023 Reading time 13 minutes
Categories
- Employee Advocacy
- LinkedIn
The complete guide to using LinkedIn for business
Published on June 21, 2023 Reading time 7 minutes
Categories
- Case Study
- Social Media Strategy
Medallia reignites employee advocacy and sees exponential growth with Sprout
Categories
- Social Media Analytics
- Social Media Marketing
8 ways to use social media for market research
Published on May 30, 2023 Reading time 9 minutes
Categories
- All Career Growth
- Social Media Marketing
A beginner’s guide to social media marketing tools
Published on May 19, 2023 Reading time 7 minutes
Categories
- Webinar
- Branding & Creative
How to Captivate your B2B Audience with Emotional Marketing
Categories
- Case Study
- Customer Care
How Casey’s uses Sprout’s Service Cloud integration to deliver world-class customer care
Categories
- Data Report
- AI Marketing
The 2023 State of Social Media: AI & Data Take Center Stage
Categories
- Webinar
- AI Marketing
The State of Social Media & AI: Accelerate Your Impact in 2023
Categories
- Case Study
- All Networks
How Nutrisense grew its social media community by over 400% with help from Sprout Social
Categories
- All Industries
- Corporate Communications
How to use brand safety tools to protect your brand’s reputation
Published on May 11, 2023 Reading time 7 minutes
Categories
- Social Media Marketing
- Social Media Strategy
The ultimate guide to Twitter for business
Published on May 10, 2023 Reading time 12 minutes
Categories
- All Industries
- Social Media Marketing
How to make sure you’re marketing to Gen Z the right way
Published on May 4, 2023 Reading time 9 minutes
Categories
- Leadership
- Social Media Management
Demonstrating the value of social to your CFO
Published on May 3, 2023 Reading time 7 minutes
Categories
- Influencer Marketing
- Marketing Disciplines
Content creators: Who they are, what they do and how they partner with brands
Published on May 1, 2023 Reading time 14 minutes
Categories
- Agency
- Social Media Management
How to work with social media agencies (and where teams always go wrong)
Published on April 20, 2023 Reading time 5 minutes

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