To be fair, LinkedIn wasn’t sending that much traffic to begin with, so the spike wasn’t a miracle, but impressive none the less. An important takeaway here is the amount of people paying attention to LinkedIn’s news feed.
While we don’t recommend that you suddenly start sending everything to LinkedIn, it might be worth sharing relevant company blog articles or links to upcoming Facebook Events through the news feed. If you do, be sure to watch your Google Analytics or Facebook Insights.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.