It’s important for your brand to prove credibility every chance it gets—and on social media, that often means getting verified. Verification comes with a little blue checkmark on your name, a distinction that’s similar across all social media platforms.
If you’ve been running your brand’s TikTok account and you’re wondering how to get that little blue checkmark, you’re in the right place. We’ve got six tried and true tips for how to get verified on TikTok.
Let’s get started.
What is TikTok verification?
TikTok verification is a process that verifies identities and lets users know that these accounts belong to who they say they belong to. Essentially, it lets the platform know that you or your brand are a prominent, well-known name, and your account needs to be authenticated to keep copycats from scamming followers.
Many celebrities and well-known influencers work to become verified, but it’s a great idea for brands as well. We can see Duolingo’s blue checkmark signaling their own verification below:
There is no verification request process. You can’t submit your brand for approval like you can on other platforms. Instead, TikTok looks through its accounts to see if any meet their standards for verification and bestows the blue check upon them.
This makes TikTok’s verification process less straightforward—but also more exciting when it finally happens!
Why is TikTok verification important?
So why is TikTok verification such a big deal? Let’s go over some reasons why TikTok verification is important for your brand.
Getting verified helps demonstrate your brand’s authority. Because the blue checkmark has become a staple for verified brands across social networks, consumers have started to associate it with authoritative and credible brands. If your competitor is verified, but you’re not, consumers are likely going to follow, listen to, engage with and purchase from the verified brand.
Authenticity and trustworthiness
Similarly, when consumers see that blue check, they’re automatically aware of your brand’s authenticity. It’s not easy to get verified (as you’ll see below), which means that any brand with verification status can immediately be trusted.
Furthermore, verification can help lead to growth. Though unconfirmed, there’s a rumor that verified accounts get precedence on TikTok’s “For You” page, meaning your brand will be exposed to even more people once it’s verified. This increases reach and helps your account grow quickly.
As we mentioned earlier, your brand’s credibility is important on TikTok. A verification from TikTok tells your audience that your brand is legitimate. If your brand is not verified – your audience may be unable to differentiate your brand’s account from any other TikTok account.
How to get verified on TikTok
Now you understand why being verified is so important. Next, let’s talk about steps you can take to get your account verified so that you can obtain that coveted blue check mark.
1. Focus on content creation
The first thing you need to do is create content consistently. No one gets verified on day one—you have to prove that you’re worthy. So put together a TikTok content strategy and start creating a lot of content on a regular schedule.
Another reason that consistent content creation is so important is that TikTok wants to see consistent follower growth as well. In fact, some sources say that to get verified, you need to generate anywhere from 500-2,000 new followers per day. Although that sounds steep, TikTok has over 1 billion monthly active users, so you shouldn’t have much trouble.
Start creating daily TikToks and pay attention to the ones that tend to get the most engagement. Creating more videos like that is probably going to be your best bet, especially when it comes to our next point.
2. Create a viral video
If you want to get verified on TikTok, it helps to go viral. Going viral on TikTok means creating a video that shows up on many users’ “For You” page, generating hundreds of thousands of likes and views. This not only helps grow your account but also lets TikTok know that you’re creating great content that users love.
Most accounts typically have at least one viral moment before they reach verification status. Focus on creating content that gets a lot of likes and consider hopping on popular trends and participating in challenges as a way to increase your chances for a viral video.
There’s no specific method for going viral. For the most part, it’s about getting lucky or putting out the right piece of content at the right time. If you remain consistent with quality content, you should get your own viral video in no time.
3. Get verified on other social media platforms
TikTok wants to make sure it’s being smart about its verification process, so they’ll often look to users’ other social media profiles to see if they’ve already been verified there. This means you want to start the verification process on platforms like Facebook, Instagram, and Twitter before moving on to TikTok.
If you’ve already gotten verified on any/all of your other platforms, you have a much better chance of TikTok granting you that same status. So check out our guides on how to get verified on other social media platforms (linked above) so that you can prove your authority and authenticity on all of your accounts.
4. Get media coverage
TikTok also considers whether you’ve been featured in media coverage. Getting your TikTok account featured in an online publication is a surefire way to let the platform know that your account is worthy of verification.
So, how do you get media coverage? This all goes back to our first tip: focus on content creation. While there will be times that you can submit some TikTok videos to be included in roundups, the vast majority of media coverage comes organically.
Create great content. Stay active on the platform. The media coverage will come.
5. Work with influencers
If you’re impatient and your TikTok account isn’t growing quite as quickly as you’d hoped, you might consider working with influencers. This will help get your brand in front of even more users, potentially leading to new followers and better engagement.
TikTok influencers love working with brands, and this strategy can be a great way to grow quickly while also reaching more potential customers.
Start by browsing TikTok to find influencers that appear to be similar to your target demographic, or that post content that your target audience would like. For example, a brand that sells kids’ toys would search for influencers who talk about being a mom regularly.
Then, compile a list and start reaching out to them about a partnership. Many creators will include their email address (or that of their PR person) so brands can easily start the conversation about a sponsored video. Work with the influencer to create a video that will appeal to their audience, helping you grow your account and reach new customers.
6. Follow TikTok’s community guidelines
Our last tip is simple: follow the rules. If you’re continuously having videos removed for violating community guidelines, you’re much less likely to reach verification status. So make sure you stay aware of what types of content you are and aren’t allowed to post and you abide by those rules.
TikTok verification FAQ
How many followers do you need to get verified on TikTok?
There is no exact number, but sources say TikTok is looking to see 500 to 2000 new followers per day.
How do you get verified on TikTok without followers?
This will be tough – but still possible. Try and get media coverage for your brand or get verified on other platforms first.
How many views do you need to get verified on TikTok?
There are no set amount of views you need to get verified.
Is it possible for a brand to request verification from TikTok?
There is no formal verification request process. You can’t submit your brand for approval like you can on other platforms.
Can a brand buy a verification badge from TikTok?
Your brand cannot buy a verification badge from TikTok.
Get verified on TikTok and go viral
Want to expand your reach on TikTok? Start by implementing these six tips to accelerate your path to verification. To learn even more, check out our ultimate guide on TikTok for business. Discover new ways to reach your audience, increase your reach and go viral.
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