How to Build a Social Media Dream Team

One key difference between an average and an exceptional organization is the ability to quickly identify, test and leverage new marketing channels to grow and engage customers. B2B and B2C companies alike are constantly looking for new opportunities to promote their brand and collect actionable audience insights from their inbound marketing efforts.

But it’s the most successful businesses that understand social media networks as scalable, measurable resources to harness a growing inbound marketing strategy to fuel lead generation and conversions down the sales funnel.

That’s why Sprout Social and HubSpot teamed up to combine their knowledge on building and managing data-driven social teams in this guide on How to Build a Social Media Strategy Dream Team.