Topics

Is influencer activism the new brand activism?

Plan, launch, report: How to create a campaign performance report

First response time: How to win over customers with quick replies

Social media RFPs: The best questions to include (plus a template)

From Pins to Leads: How Pictures Turn into Profit

6 influencer marketing brand safety considerations to bake into your strategy

Customer engagement models: Optimize your Customer Care strategy

We analyzed 50 social media job descriptions: Here’s what we learned about the state of social careers

Insights from Cannes Lions Festival 2024 to elevate your marketing strategy

How to build a seamless social media approval process

7 strategies to boost your social media traffic

The ultimate list of customer engagement metrics to monitor

Template: Essential Questions to Ask in Your Social Media Management Software RFP

From the desk of the President: What I’ve learned about social from sitting down with C-suite execs

Customer service chatbots: How to create and use them for social media

Post Performance Report: Brands who highlight their employees’ POV

What the state of social media saturation means for brands

Social media in Europe: 12 stats to inform your strategy

Salesforce & Sprout Social: How to Use AI & Social Data to Win and Keep Customers

How to start a brand ambassador program from scratch