The new ad format will feature the word “sponsored,” as well as a short promotional message from the advertisers. This appears to be optional. Otherwise, Sponsored Results will be similar in appearance to organic results.
We haven’t seen search-based ads appear in our Power Editor tool, which makes us believe that the test is still only open to a limited group of beta testers. If successful, Sponsored Results could become Facebook’s best form of advertising yet. It’s definitely something marketers and advertisers should keep an eye on.