Sprout Blog » Facebook Facebook Facebook Adds New Audience Options to Promote Button Photo of the author, Jennifer Beese by Jennifer Beese on August 29, 2012 New audience options have been added to the Promote button on Facebook Page posts. Facebook’s Promote button enables Pages with more than 400 fans to create ads directly from their posts — which can help expand the reach of your content. But aside from helping your content appear more prominently in News Feeds, it wasn’t clear who you were reaching — unless you dug around in the Help Center. In an effort to clarify this, Facebook has introduced new audience options through the Promote button, enabling you to choose between existing fans or both fans and their friends. It’s important that you decide which posts are worth promoting before you click, as prices can add up. For example, using the feature can cost as much as $100 for just three days of featuring your post. [Via: Inside Facebook, Image credit: Elvert Barnes] Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.