In an effort to appeal to more small businesses Facebook has announced that it will partner with National Federation of Independent Business (NFIB) and the U.S. Chamber of Commerce to provide tools, resources, and up to $10 million in Facebook Ads.
NFIB is the nation’s leading small business association and works to give small and independent business owners a voice in shaping policies that affect your business.
The partnership is intended to educate you on how to use the social networking site as a marketing platform, including how to buy display ads targeted to specific markets.
“Small businesses are the backbone of the American economy and we believe that Facebook can be a tremendous tool to fuel their growth and success,” explains Sheryl Sandberg, Facebook Chief Operating Officer. “Our goal is to give small businesses a boost by helping them find customers the best way possible – through recommendations from friends.”
Facebook, NFIB, and the U.S. Chamber are combining resources, expertise, and reach to help you grow your business. Specific initiatives include education, such as webinars, case studies, and tips on how to use Facebook’s free tools – like Pages – and other marketing options – including Ads and Sponsored Stories.
As part of the education effort, the program will include a cross-country roadshow – expected to begin next month – as Facebook and members of the two business groups will meet with local businesses to discuss best practices. Starting in January, Facebook will begin giving away $50 per business in free advertising credits to as many as 200,000 small businesses.
Growing a small business in general can be frustrating. Trying to do so while maintaining a presence on an ever-changing platform just adds to the difficulty. With Facebook rolling out so many changes, and more sure to come, having additional resources and best practices will be beneficial to any business ready to dive into social media.
Dates and locations for the roadshow events will be announced over the next few weeks, as well as new educational resources developed by the collaboration. More information about the program is available through Facebook.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.