It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This week we’ll share some useful resources that will help you gain a deeper understanding of how Facebook Ads work, how to set them up, and which strategies to use when including them in your marketing plan.

Facebook ads can be highly effective, especially if you point them directly to your Facebook Page, but you have to know how to use them correctly. Since Facebook gives you a great deal of control over what they contain and at whom they’re targeted, you need to know what you’re doing before you make a substantial investment in them.

We’ve collected a handful of useful guides and news stories that will help you get exactly the information you need to get started with Facebook Ads. Good luck.

The Basics

Deeper Cuts
Studies and News

Was this tip helpful? Do you have any more ideas for getting the most out of Facebook? Let us know in the comments!