A strong social presence can help to improve brand awareness and create a successful and sustainable life cycle for your community. Although social outreach and content creation are effective, the quality of Facebook ads is improving.
Marketers are constantly improving engagement strategies across social media platforms. As your brand continues to acquire Facebook fans, it’s worth examining your advertising budget to determine how much of it can go toward Facebook ads. You can see more data about search, mobile, and social in Efficient Frontier’s report.
[Image credit: Elyce Feliz]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.