16 Buffer alternatives for your brand to consider in 2025

Your social media management tool is a crucial investment, empowering you to strengthen your brand through data-driven decisions. In fact, the 2024 Social Media Productivity Report shows that marketers who use social media management platforms accomplish more strategic work, like responding to customers and analyzing brand health, than those who don’t.

With so many options available, choosing the right tool is a major decision—one that impacts your team’s current success and future growth. Buffer can help small businesses grow an audience, but many other options cater to diverse needs and budgets. In this article, we’re breaking down the top Buffer alternatives to consider in 2025, so you can find the perfect fit for your brand.

1. Sprout Social

Sprout tops our list of Buffer alternatives for its exceptional performance and value. We’re an industry-leading provider of cloud-based social media management software, and our accolades from G2, the world’s leading software review platform, prove it.

Scale your social strategy seamlessly as your organization grows with Sprout Social. With innovative product updates, integrations and functionality, Sprout empowers you to adopt smarter workflows, accelerate business processes and enhance team efficiency.

Streamline your social campaigns with intuitive publishing and scheduling tools that provide precise recommendations and inspiring content, enabling your team to eliminate manual work and focus on creativity. Deliver relationship-building experiences across all aspects of social, from community management to customer service, using Sprout’s engagement tools.

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When you’re ready to grow, we offer add-ons that centralize all the ways social can intersect with your business priorities, including:

• Premium Analytics: Choose metrics that best fit your business goals, show the impact of this data in presentation-ready reports and quickly distribute these insights to your key stakeholders with dynamic shareable links.
• Employee Advocacy: Empower your employees to become brand advocates and amplify your reach through organic sharing. This expands your social presence and builds trust with wider audiences.
• Influencer Marketing: Discover and manage relationships with key influencers to tap into new customer segments and drive authentic engagement with your brand.
• Social Listening: Track conversations and trends relevant to your brand, industry‌ and competitors. These insights help you identify opportunities, manage your reputation and make data-driven decisions.

2. Brandwatch

Brandwatch is another Buffer alternative to consider, particularly if you need both consumer intelligence and social media management capabilities. The platform offers competitive benchmarking, trend spotting and sentiment analysis tools to support data-driven decision-making and audience insights.

While Brandwatch offers a suite of features, it’s important to consider your specific needs and budget. If you’re primarily focused on social media management and engagement, other alternatives might offer a more streamlined and cost-effective solution.

While this list is comprehensive, we also have a list of Brandwatch alternatives if you’re looking for other social media management options.

3. SocialPilot

SocialPilot is a Buffer alternative with a comparable price point, catering to businesses and social media agencies looking to streamline day-to-day social media management tasks through technology. The platform supports bulk scheduling, social inbox management and performance tracking through analytics.

SocialPilot also offers tools like an AI assistant for content creation and a centralized content library.  Agencies, in particular, may find value in its white-label options for customized branding.

4. Planable

If your team struggles with social media collaboration and approval workflows, Planable might be the Buffer alternative you need. This platform focuses on streamlining content creation and review with features like real-time feedback, commenting and a variety of content calendar views.

Planable also allows you to bring clients and external stakeholders into the approval process, making it easier to manage social media content for multiple brands or campaigns. With its emphasis on visual planning and collaboration, Planable aims to improve efficiency and reduce friction in social media workflows.

5. Crowdfire

Crowdfire is a Buffer competitor that caters to content creators and teams looking to simplify their social media management. It offers tools for scheduling content, managing multiple social accounts and tracking key performance metrics.

Crowdfire also provides features like content discovery, which suggests relevant articles and topics to share, and automatic posting from various sources like blogs and websites. Its user-friendly interface and range of pricing plans make it accessible to a variety of users, from individuals to small businesses.

6. PostPlanner

PostPlanner is a social media management tool that aims to help businesses enhance their content strategy and engagement. It offers content discovery features, suggesting relevant content to share and scheduling tools to improve posting times.

The platform also supports multi-account management and provides performance analytics to track results. PostPlanner is a suitable option for those seeking a straightforward tool with a focus on content curation.

7. SocialBee

As a Buffer alternative, SocialBee helps businesses, entrepreneurs and marketers streamline their social media content workflows. It offers features like content categorization for organizing posts and a centralized dashboard for scheduling across various platforms, including Facebook, Instagram and X (formerly Twitter).

SocialBee also emphasizes evergreen content recycling, allowing users to automatically re-share their top-performing posts. Additional features include audience growth tools, performance analytics and social media integrations with other marketing platforms.

8. Loomly

Loomly is a Buffer alternative that focuses on simplifying social media content creation, collaboration and publishing. The platform offers a visual content calendar for planning campaigns and scheduling posts across various social media networks, including Facebook, Instagram and X.

Loomly also provides features that support team collaboration, such as approval workflows and commenting. Additionally, users can access post ideas, audience targeting options and performance analytics to refine their social media strategies.

9. Zoho Social

Zoho Social is a Buffer alternative that provides businesses and marketers with tools to manage their social media presence across various platforms. It offers features for scheduling and publishing content, monitoring social activity and analyzing performance.

Zoho Social also includes real-time social monitoring and listening capabilities, allowing users to track brand mentions and relevant keywords. Additionally, it offers collaboration tools for teams and integration with other Zoho products, such as Zoho CRM. 

10. Later

Later is a Buffer alternative that specializes in scheduling content for visual-first platforms like Instagram and TikTok. It offers a drag-and-drop social media calendar for organizing and previewing posts, along with a media library for storing and managing assets.

Beyond its visual focus, Later also provides features like hashtag suggestions and link-in-bio tools to help users optimize their content and drive traffic. Analytics are also available to track key metrics and refine social media strategies. While Later supports other platforms like Facebook and X, its core strength remains in its visual content management capabilities

11. Sendible

For those seeking a Buffer alternative with a strong focus on team collaboration and client management, Sendible may be a good fit. This platform offers a suite of tools for scheduling content, engaging with audiences and analyzing social media performance across various networks.

Sendible also includes features like a centralized content library, bulk importing capabilities and white-label options for agencies. Its set of features aims to streamline social media management for businesses and agencies of all sizes.

12. Tailwind

Tailwind is an alternative to Buffer that focuses on helping businesses optimize their visual content for social media. It’s particularly known for its tools for Pinterest and Instagram, offering features like content scheduling and hashtag recommendations to maximize engagement.

Tailwind also provides a visual planning tool to help maintain a consistent aesthetic and schedule posts for optimal times. Additionally, it offers SmartLoop for automated re-sharing of evergreen content and Tailwind Communities for networking with other creators. Recently, Tailwind has expanded to include email marketing solutions with visual design tools.

13. CoSchedule

If your marketing team needs a tool to manage content and social media strategies in one place, CoSchedule is a Buffer alternative to consider. It offers a marketing calendar, task management features and social media scheduling capabilities for platforms like Facebook, Instagram and X.

CoSchedule also integrates with popular tools like WordPress and Google Analytics to streamline workflows. Its collaboration features, including task assignments and approval workflows, aim to improve team efficiency.

14. Agorapulse

Agorapulse is a Buffer alternative that stands out for its comprehensive social media management features. The platform offers a range of tools to support publishing, scheduling and engaging with your audience across various social networks. Its streamlined publishing calendar and grid layout preview for Instagram posts contribute to its ease of use.

Agorapulse also offers a unified social inbox, reporting tools and features that facilitate team collaboration, such as shared notes and tracked action items.<

15. Hootsuite

Hootsuite is a Buffer alternative that offers a suite of social media management tools, including publishing, scheduling, analytics and collaboration features. It integrates with various social networks, allowing users to manage their social presence from a centralized platform.

Hootsuite also provides tools to support team collaboration, such as shared social media dashboards and task assignments. Its focus on publishing and analytics aims to help businesses streamline their day-to-day activities and measure their results.

Curious about how Sprout stacks up? Check out a full list of Hootsuite alternatives or compare Sprout Social vs. Hootsuite here.

16. Sprinklr

For enterprise-level businesses seeking a Buffer alternative, Sprinklr offers a customer experience management (CXM) platform with marketing analytics capabilities.

Sprinklr enables businesses to analyze campaigns, marketing performance and general trends from a centralized source. Its reporting features can be customized to track various metrics and provide a deeper understanding of content performance.

Want to see how Sprout compares? Check out a full list of Sprinklr alternatives or compare Sprout Social vs. Sprinklr here.

Make the most informed social media management choice

As you can see, the social media management landscape offers a wide variety of choices beyond Buffer. Each platform comes with its own strengths and focuses, catering to different needs and budgets.

Choosing the right tool is a crucial step toward empowering your team, streamlining your workflows and achieving your social media goals. Whether you prioritize advanced analytics, seamless collaboration or specialized features, exploring these Buffer alternatives will help you find the perfect platform to elevate your social media strategy.

Ready to experience the difference a truly powerful and intuitive social media management platform can make? Explore Sprout Social’s different plans and start a free 30-day trial today.